Wal-Mart doesn't just undercut prices, they sell lower quality wares. You can buy a shovel at wal-mart for $10, or a $30 shovel at Wally's hardware here in town, and Wally's shovel lasts 20 years. I broke the Wal-Mart shovel the same day. Ask any manufacturer, Wal-Mart wants cheaper quality wares to sell at their lower prices. Mom and Pop give you quality at the higher price. So, BlueSky, a legion of $10 shovels that break that day, or say, an $80 mower that breaks in the same year? Or more for a product that actually lasts? Plus REAL customer service. I swear the local store clerk was ready to give me an oral servicing while I was shopping for shovel and axes. Fuck Wal-Mart.
-A former Employee, me.