I have been asked several times about my previous comment concerning the "game-changer" sponsor that came in late in the game. I will not mention specifics out of respect for the person's privacy. However, I can tell you this.
Prior to their involvement, only one headliner was confirmed. Their sponsorship bid basically changed my choice of the final headliner. That in turn had a trickle down effect on several of the other bands that performed that night as I had to balance the styles, draw, and budget. Two different bands were booked as a result.
Sponsors do make a difference.
Prior to their involvement, only one headliner was confirmed. Their sponsorship bid basically changed my choice of the final headliner. That in turn had a trickle down effect on several of the other bands that performed that night as I had to balance the styles, draw, and budget. Two different bands were booked as a result.
Sponsors do make a difference.