automating stage lighting via midi?

Well.. yeah, that one says that it will work with midi:
American DJ MyDMX Lighting Control Software Features:

* Easy-to-use DMX software for PC
* 512 DMX channels
* Library of 2000 profiles
* Profile editor
* 3D visualizer
* MIDI triggering
* Effects generator
* Works with simple scenes/steps
 
My band does this. MIDI track in Pro Tools, to an Elation DMX controller (which has a MIDI input, of course). The controller has all the scenes programmed, and the MIDI data just tells it to change to whatever scene we want.
 
Yes this is quite easy to do,

First you just have to programe the midi data into a midi track and route this to your midi output of your interface then route this to a midi to dmx converter then hook up your lights via dmx