Can anyone help me come up with a name for a record label?

why not Faderhead records?

Cause it has to stay neutral, because it will be a tie-in with this clothing store. And it will also look better towards bookers, organizers, press, etc. if it doesn't seem totally self-released. That's why there will also be other artists that are completely produced by me and are all "working on their debut releases" while they have 1-3 demo tracks on ITunes ... ;)