I suppose you can say that Area 54 are a relatively new band, and that their popularity, as yet, isn't exactly wide reaching.
I can see that in Metal, or any form of Rock, "Old", or "Established", may mean 10, 15, even 20 years. So I see where you're coming from.
But my point is that where Area 54 were rubbing shoulders with Anthrax, Anathema, Opeth, and the rest last week - all of a sudden, they're in the Junior League.
Area 54 have been going for well over 4 or 5 years, all told, have had a Studio album available in the shops for almost two years, now, and have one of the larger forums on UM (forgetting that most of the posts are to do with what the girls bought last week...).
I'm not complaining, at all - you're doing a great job - I just think it's a little odd, thats all.