But the exposure should certainly give Firewind a good chance of achieving Black Label Society-level fame.
Sorry, I have to strongly disagree with you there.
BLS appeals to the masses due to one thing....image....
To the common mainstream metal fan, there is nothing out of the ordinary imagewise about FIREWIND. (And yes, it DOES matter to the mainstream audience).
Look even at recent underground musicians joining mainstream bands.....
Do Machine Head fans care about Vio-Lence? (Ok, maybe not fair, since they are no longer active).
Do Megadeth fans care about Eidolon or Jag Panzer? (and this is a band that does still have some underground metal fans).
Do old timer Priest fans care about Winter's Bane, Beyond Fear, etc?
Do old time Maiden fans care about Wolfsbane?
Do mainstream Metallica fans care about Flotsam & Jetsam , Exodus, Infectious Grooves, etc???????
Us underground metal fans are interested in knowing the roots of the musicians who are new to bands we love. This is truly not the case for mainstream artists.
I am happy for the guy. As I said, it must be killer to play for a legend like that and make a decent paycheck. Sure, maybe he will last a couple years, and if Gus chooses to continue Firewind, his financial status might be able to bring it more full scale. Either way though, it will have to be frustrating as heck to record an album with music most likely written by someone else, and then going to tour (probably a short one), playing at most MAYBE one song from the album you just spent the last 6 months recording.