AeonicSlumber
srs
- Aug 14, 2008
- 4,893
- 0
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I always hated the term "New Wave Of American Metal." The people who coined that term were dudes who were pretty much primarily responsible for discovering all of those bands - hardcore/punk dudes who basically felt the bands were too "metal" to be hardcore but they weren't really metal bands to begin with. The Lamb of God, Darkest Hour, Shadows Fall, and Killswitch dudes all came from the late 90's early 2000's hardcore scene. They were all punks, who had punk fans, etc. Somehow, Lamb Of God caught on with Pantera fans and Killswitch and Shads caught on with Soilwork/In Flames fans so this whole idea of these bands who aren't really all that metal to begin with were now considered "metal."
Don't get me wrong, I'm not hating. I love the "classic" Killswitch, Shadows Fall, and Darkest Hour stuff, but I just always found it weird how labels chose to market those bands. I remember Victory put out a promo flash animation that compared Darkest Hour to At The Gates and Metallica, just like I remember Shadows Fall being called "the next Metallica" and then later Trivium (who was much more of a straight up metal band than any of the so called NWOAM bands) got called the same thing. I can't help but find it funny that the trend was to dub the band "the next Metallica."
And then only a few years later, everyone seemed to abandon the NWOAM idea when Killswitch got on Warped and A Taste of Chaos and started touring with scene bands that got them in with a new crowd. Shads signed a major label deal and people stopped caring about them, and Darkest Hour started going out with more hardcore-oriented bands as well.
But yeah, "NWOAM" always felt like more of a convenient marketing strategy than it was an actual subgenre. Again, not hating (in b4 someone highlights the first sentence of my post. I didn't mean that literally.), don't really care per se, just always found it interesting.
Don't get me wrong, I'm not hating. I love the "classic" Killswitch, Shadows Fall, and Darkest Hour stuff, but I just always found it weird how labels chose to market those bands. I remember Victory put out a promo flash animation that compared Darkest Hour to At The Gates and Metallica, just like I remember Shadows Fall being called "the next Metallica" and then later Trivium (who was much more of a straight up metal band than any of the so called NWOAM bands) got called the same thing. I can't help but find it funny that the trend was to dub the band "the next Metallica."
And then only a few years later, everyone seemed to abandon the NWOAM idea when Killswitch got on Warped and A Taste of Chaos and started touring with scene bands that got them in with a new crowd. Shads signed a major label deal and people stopped caring about them, and Darkest Hour started going out with more hardcore-oriented bands as well.
But yeah, "NWOAM" always felt like more of a convenient marketing strategy than it was an actual subgenre. Again, not hating (in b4 someone highlights the first sentence of my post. I didn't mean that literally.), don't really care per se, just always found it interesting.