I like gutteral/growling vocals sometimes, it all depends on the band and the music. Sometimes it just works and it clicks, sometimes it's annoying, sometimes it's silly. I love Mercenary's Hours that Remain, to me it's a perfect mix of just enough clean/growling and the music and melody is fantastic. I don't know if you can call them a pure black metal band or not. If I had to pick one black metal band that signifies what I like in black metal I would have to go with Dimmu Borgir, yeah I know they are kind of like the Dragonforce of Black Metal and they sell their t-shirts at the shopping malls
, there goes my black metal street cred lol, not that I had too much to begin with, or caring about such thing is worth anyone's time.
I tend to like the Troll/Goblin voices more then just plain screaming in a wanna-be satanic voice, this can be witnessed on some Epica songs. I also like the vocals this one female singer in a russian BM band called Gothic Sky does.
So I can only speak for myself, I don't hate the harsh vocals, I find myself being drawn more and more towards BM/Death, the key is that it has to be something worth noticing and unique among the crowd. In the end you either like the music or you don't, I don't tend to dismiss something just because it falls under some genere, if it clicks for me then I'll listen to it.