Goatwhore, Into Eternity, Belphegor, etc. are also constantly touring, so I'm not quite sure what that statement is implying. I also don't quite get the whole "so what if 60% of their audience isn't musicians" bit... does that matter for a band to be good? I never thought that it would, so I don't see how that would be points in their favor or against them.
Mmm... good question, and one that I can't answer, only speculate about which I don't care to do here haha. All I know is what has been told to me directly and also what I've read. In essence, it gets back to "true vs false" for me, and if I recall, you aren't really one to care so it shouldn't effect your opinion of the band (note: this isn't intended to be bad, so don't read into it any more than simply what I said. If you like the music, then fuck, you like it. That's awesome). I just have heard that they aren't so much into the music as the image of the band and (even more important to me) i find their music fairly boring. I'll take other doom bands over The Sword any day (GATES OF SLUMBER anyone?)