I don't understand why people are comparing RW and Alestorm tbh...completely different.
you'll understand the hype around Alestorm when you saw them live...it's just a great party and everyone's having fun.
I think people are tired of having to pretend they're tough and evil, painting their facess and only attend shows with less than 50 ppl in the audience, cause everything else is untrue.
Believe me, Alestorm aren't taking themselves seriously or think they're pirates, but they DO take the music seriously...and they're making a living playing it....most people envy that.