Actually, as much as I hate to admit this... It's kind of true.
Last summer SD did another User Group Day which entails a factory tour, Q/A with Seymour, winding your own pickup (for free), a 'garage sale' of old-stock, unused OEM, and b-stock items (pickups for like $25 bucks brand new kind of thing), etc...
During part of this they explained to us the point of the Zephyr series, and that was to spare no expense and really just create a pickup out of the very best materials possible, regardless of price. The silver wiring inside is the bulk of the cost, really.
Anyways, they let us do some A/B tests with guitars they had commissioned by a local builder out of the same cut of wood for all the pieces, basically trying to get identical a test-bed as possible, and see what we thought. It's easily the best pickup I've ever played but it's not worth the cost IMO.