$475 for a pickup? Yes please!

You're right. In retrospect that was clear. I meant there is clearly a market for the corksniffers out there with a ton of money to spend on every nuance. If SD can capitalize on that market I'm all for it. It works to everyone's benefit. I also meant that those people that would rather spend that much money on that tiny nuance would be better served by practicing more than trying to find "the tone" with more expensive gear.

That doesn't even make sense, it's not like these pups are going to make you a better player or magically mute ringing strings for you..