The reason a lot of people like myself are comparing the new feature to the Kemper is because Cliff made it out to sound like the AxeFx at the time would have the same feature. He was really putting his foot in his mouth by spewing garbage like, the AxeFX's algorithms are better and sound better, the axe will get a feature in the future that will allow it to do everything the kemper can plus all the modeling that comes standard, for the same price as the kemper, the kemper is garbage blah blah blah. He was pretty rude and arrogant about the whole thing. In the end, this is the product of what he said would do exactly what profiling does, um... (Matched_Cab_IR != Profiling).