The other ten bands on the roster couldn't draw flies to a picnic. Mind you, this isn't a commentary on the quality of those bands, merely their drawing power.
Zod
I would disagree with you on Riverside completley in terms of drawing power on their own.
However, I pose this question to you. How many tickets do you think I would sell to this festival based on those 10 bands alone along with the festival name? Keep in mind that I am referring to this festival and not individual shows on their own in any other city. How many hardcore fans, individual dedicted band fans (i.e. there are more Nailz type out there), and returnees willing to come after having several months to explore these bands' catalogs?
I would say that it is similar situation to PP VI with tons of unknowns to the average fan. Let's compare rosters/slots based on draw at the moment the roster was announced along with anticipated change of that recoginition up until tickets go on sale:
Zero Hour- Pathosray
Zero Hour has more history and a small, but dedicated fanbase. I don't see people traveling just for them though. Pathosray has the new band buzz with time to build up the name the way Circus Maximus did with their debut. They will also have more appeal to a wider audience than ZH did base on the style of music they play.
Winner: Tie
Pyramaze- Serenity
Pyramaze wins this rather easily based on name recogintion in the hardcore circles with Lance's name alone. However, the general audience wouldn't know either.
Winner: Pyramaze
Vision Divine- Elvenking
I honestly belive they are about equal in terms of name recognition, just in different circles
Winner: Tie
Savage Circus- Spheric Universe Experience
You had the BG fanbase, but that did not equate to sales and sustained buzz for the band. People were not going to travel just for them alone. SUE has the dedicated prog base.
Winner: Spheric Universe Experience (but not by much)
Thunderstone- Andromeda
No contest here.
Winner: Andromeda
Freak Kitchen- Astral Doors
Remember, this is upon announcement. I was *blasted* and questioned about this pick more than any other band in the history of the festival. That opinion did not change until after the festival. Astral Doors has the catalog, the sales, and the opening slot on the European BG tour last year to build their name.
Winner: Astral Doors
Mercenery- Volbeat
Returning factor vs. Freak Kitchen type situation.
Winner: Mercenary
Epica- Iron Savior
Popular Beauty & Beast band vs band with cememented status with power fans.
Winner: Epica
Jorn- Riverside
Jorn was another choice I was raked over the coals with. Riverside has the sales and unique crossover appeal that I still cannot figure out.
Winner: Riverside
Evergrey- JOP
Evergrey grew up with us. Jon is a legend.
Winner: Evergrey
Figure up the numbers and you have a tie. When I figure in two good headliners, I believe I'm in really good shape. The bottom line is that a sell-out in 5 months is the same as a sell-out in 5 days at this stage in the history of the festival. I get the same thing out of it and it is not going to hurt the perception of the festival in the future in terms of sales impact.