ITT: There are a lot of misconceptions about Black Metal.
And this is one of the most common:
Even in the early days of the 2nd wave of Black Metal when Norway catapulted itself into the world wide media with arsons, murders etc., there was
always more illusion than reality.
Those were just rebellious kids, whose actions went more and more out of hand to outdo each other. There was passion, but not so much substance.
The late 70s/early 80s had the punk movement, the early nineties had Black Metal. When you can't even scare grandma any more more with your mohawk and you're too pissed off to be a part of Generantion-X, you gotta one up your rebellious ways.
That being said, I won't categorically exclude persons/institutions who "really mean it", but you got to dig deeper than the run-of-the-mill MTV-BM. And those are not the ones who film themselves running around in the woods, rather the ones who are really, really low-key in appearance... if the appear publicly at all.
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Judging Black Metal at bands like Immortal, Dimmu, COF etc. is like judging Death Metal at Slipknot (who I like, don't get me wrong with this).
But that way you're not even scratching the surface of what manifests image and content of today's Black Metal cosmos. It's so much more heterogeneous than most people would ever think.
But to be fair, many people involved wouldn't want it any other way.
Black Metal, for me, is a giant entertainment gimmick on one hand: I can rock out to Marduk as I can to Manowar or Kiss.
On the other hand, it's a loose context that allows for some of the most unique, challenging and actually
substantial music I've ever come across.
Dig deeper and eventually you'll be rewarded:
http://www.youtube.com/watch?v=M3Ubctz2ywA