I like that album cover, I think it's deep. The part at the center is reminiscent of an egg yolk, like a symbol of life, or a phoenix like Metallica's resurrection through the ashes and up from the depths of black nothingness at the bottom. The font on Metallica is eroded as if to signal their veteran age in the field, and wisdom. And then "Reload". Which is like Load, you know, but a second time. Hence: reload.
So the album is a piece of shit, and the album cover makes no sense whatsoever...but, I like it and I think in a sense, that's beautiful.