UFC is horrible. I can't stand Dana White, he only cares about money, overhyping the fighters, and bs drama that belongs in the WWE. The sad thing is, is how he can convince people that c-level fighters are potential champions. The majority of fighters on that reality TV show aren't that good in the grand scheme of things, but the UFC will build them up just like always do.
About Nogueira, why was Nogueira given a fight with Herring? He has already beaten him twice convincingly, and now a third time? It was to make him look good in front of an audience who hasn't really seen him. However, it almost backfired and to be honest, I almost wanted it to. However, they usually give the better fighters more time to recover but I agree, any other ref and the fight would have been done. Conversely, if it was Nog who delivered the kick, the ref would have stopped the fight.
What is also hilarious that the UFC does, are the poor PPV photoshopping techniques to make fighters look more built in the ads.
http://71.ufc.com/ If you look at this, when has Chuck Liddell ever been in that good of shape, his beer gut is erased with a six-pack.