In the beginning you sold the Merciless album at pretty low price, and aimed to sell it only in the underground. You must've known that you're going to lose money, but did you manage to stick to your principles? On the other hand, don't you think that the bands deserve better distribution? Is it just a case of you not wanting to be commercial, etc.?
Euronymous: "You are mentioning some topics which have been subjects of intense thinking here. There is obviously an antagonism between being 'underground' in the common sense of the word, and the original black metal ideas. If you start to look at how black metal bands were in the ancient days, such as Venom, Mercyful Fate, Hellhammer, Bathory, Destruction, Sodom, etc., you see that they had nothing to do with what is called 'underground'. They were signed to big labels, they earned well-deserved money and were NOT submitted to the hardcore-laws which are ruling the 'underground' today. These laws say that you are not allowed to play death or black metal (!) if you don't: (1) hate money and refuse to earn anything on what you've paid enormous amounts of blood, sweat, money and time for. (2) Are 'openminded' and have lots of 'attitudes', like being vegetarian, being into peace and love (Fuck off! War and Sodomy!), singing about pollution and other society lyrics or other things that are approved by the moral police (HC pigs). (3) You must absolutely not think that you ARE anything. You must creep for your fans ('Oh, do you really like us? Thank you', etc.), you must use most of your life answering thousands of letters or you are being called a ripoff, nobody of course thinks about the fact that it costs a band maybe $25 EACH day just for postage! These people obviously have never tried living on their own and feeling the PAIN of not being able to EAT because you use all your money on postage. "There are other moral laws too but I get too angry when thinking about this. The black metal bands of ancient times didn't have to think about any of these shitty things, they could go for being BIG, having a huge stage show and earning big money. And nothing was wrong with that. Now, WE have been servants of the 'underground' for 8 years. Where do we stand today? We have NO money, sometimes not enough to eat. Our equipment is fucked up, shit, or non-existent. We don't have proper places to live. This would be no problem if it had been a GAIN for the TRUE SCENE, but take a look at which people we have been slaves for: the underground today consists of short-haired children or trendies with white clothes and jogging suits, HC-moral-police-pigs, and a VERY small percentage of TRUE people. "All these 'underground' rules look great at first sight - the music becomes a protest towards the commercial music industry. This is good of course. But on the other hand - they KILL the bands. After 8 years of being broke, I'm starting to become quite fed up. Why shouldn't I live on the music? Basically I have the choice between two things - staying 'underground' and slowly taking the life of the band - in the end I'd have to quit and get myself a job, the band/label is a full-time job so I couldn't do both. The other thing is to say FUCK OFF to most of the 'underground' principles and start to EARN MONEY. Then, I'd be able to make more music with the band, and release tons of great records with great bands. This is of course a much better gain for the true scene. This is why I've now decided to do things a little bigger. Still I hate to see big distributors getting their hands on the records, but I simply don't have a choice. I've never wanted to expose this music to trend people, but I realise that I'm dependent on sucking money from them in order to make a decent living. And I have NO bad feelings about taking the money of trendies. This would also help the bands getting the money they deserve, maybe a few of them can even quit their jobs and start living on the music." "Of course there are limits, I HATE to see Earache bands with videos on MTV, and I was DISGUSTED to see Entombed playing a playback show for discokids on a disco show on Swedish TV. These people shall FEAR this music. We must return to the old days of Venom and the other ancient ones. They were big, but they were NOT commercial! Their music is still ten times more gruesome than all the Morrisound/Sunlight trend recordings of today. Another view - if we don't do DSP much bigger, someone else will make a black metal label which will start selling good, and what happens then? We sit here, broke and without bands. That shall not happen. Everything may very well be big, but the TRUE ONES must control it.