I never understood the interest in HIM I mean if you wanted to listen to gothic rock, there's a whole slew of talented bands like christian death, fields of the nephilim, sisters of mercy, siouxsie and such - all of which are pretty accessible but with a heavy mood and great songs - I'm sure there's even a gothic rock scene today that blows HIM out of the water. HIM sounds fake and commercial, like it was strictly written for pre-teens - it's the musical version of Twlight.
I think it all comes down to personal taste, although perhaps a few metal heads dont want to admit the HIM love
People who don't admit to their own tastes are idiots. I hate that shit...are you afraid the people won't accept you? Wankers, that whole lot are.