
Anyone see the new PC ads? They canned the Seinfeld/Gates one pretty fast to proceed with Phase 2. Rumor is that they planned more with Seinfeld (they did pay him $10 mil after all) but they didn't test well so Phase 2 came out faster than originally planned.
You can watch the new ads here but you need silverlight installed.
http://gizmodo.com/5052051/microsofts-im-a-pc-ad-beats-seinfeld-but-not-hodgman
I think they're a better direction than the Seinfeld ones but I never thought he was that funny (especially without Larry David to carry him). I felt the first two ads were far too condescending with the whole "getting in touch with common people again" idea. However, it's been said well that Microsoft is a company that can't play the victim in all this. They're a huge market leader attacking back at a company with a very small (though growing) market share. While their image could use a revitalization, their biggest problem right now is companies that are not adopting Vista and waiting for the next OS. They need to convince these people there's actually a reason to upgrade now.
And yes, I think the Mac ads are just as bad but they are at the very least effective. I'll give them some slack for the awesomeness of the early iPod ads.