As a former audio engineer, I DO care what an album sounds like. While good music shines through poor engineering and production, great engineering and production can elevate the material to a higher plane. And of course, crap music always sounds like crap, no matter what. When you have the ability to make something sound good (and, by this, I don't necessarily mean, like, pretty...), then why not? The whole "we sound like ass, and that makes us serious/important/cool/whatever" is a lame cop out, imo. But, I was a soundguy, so I'm biased I guess. In my experience with working with bands, the least talented ones concerned themselves least with sound quality and the most talented were obsessed with it.
That being said, the only really off-putting thing about the production on Morningrise is the "underwater" quality of the cymbals, which sounds like digital artifacts to me. This is most evident at the beginning of "Nectar". Once the band kicks in, there's frequency masking and the warbiliness is less audible. But by itself, it's rough. It also may be the reverb that the cymbals were sent to. Or a shitty set of cymbals. Maybe a combination of all these things. Other than that, Morningrise is not too bad. Certainly not the best, but definitely very listenable.