Which one are you?
I don't listen to a lot of Black Metal. But it's safe to say that those that do and have only a passing interest into it (like the hipster people), while it's not a big deal, it's also probable they don't understand the aesthetic and the politics of it very well. Just like how a person with a very wide musical taste also listens to say, Iron Maiden, doesn't understand Heavy Metal very well, or specifically NWOBHM.
Whether it's important to reflect upon aesthetics and history of music and it's philosophical concerns is not I believe a matter where a strong opinion can be presented. If shallow listening makes people happy, fine. However, it [making people happy] is in direct contradiction to what Black Metal was specifically intended to be, and this contradiction is a fish in the barrel for those that like to look smart and exclusive by pointing out the obvious. Shit gets reconfigured post-modernly every day, nothing stays within it's first intended use, this is old news, and people know this. But Black Metal is romantic art, and the people who strongly identify have a problem getting over how it is also, anything else people want it to be.