Well, ENGL had their rackhead with EL84 and the sound was awesome (Necrophagist used it some time ago). I'm not saying it will be awesome, but it's probably not fair to condemn it in advance just for using EL84s.
Pity that it will be like 1200EUR here in Europe.
"Multi-watt technology" is another wonderfully uncreative Randall Smith patent. Add a relay and BAM! You have patented something that's been around for decades.
The 10 watt thing seems somewhat reasonable. 25 watts is still too loud to be a quiet amp.
Interested in trying it... but they should've at least put 6V6s in it, so you could put other octal tubes in it. Still can't wait for that 50w mini EVH 5150 III head...
I think it will be in the same price range as Transatlantic (~1100€ and Express (~1400€ _OR_ then it will be as much as a Single Rectifier (~1800€