I find it best to bring in reverb as late as possible. If you're relying on it too early, you'll have problems.
it's hard to know where to start with reverbs so I'd recommend starting with plugins which don't have too many parameters so you can quickly adjust it to fit your mix.
EMT140's work great on drums, if you have a UAD card it'd be a great place to start. Unfortunately there aren't too many reverb plugins that model physical plates.....
Valhalla vintage verb is great, it's coming at a slightly different angle though. The best thing is there is lots of algorithms you can quickly cycle through and not too many parameters to adjust so it's easy to tweak. Usually one of the plate algo's, chamber, or ambience work best for me.
Short decay times/not having to room size too big can go a long way, tight reverbs can work great. I usually filter from 3khz up and a lot of lows. Just because you're using reverb, don't assume it aways has to be massive. a bit of predelay is great to allow the drum's transient through without it getting clouded. most reverbs will have an attack/diffusion parameter where you can choose how close or far back the reverb sounds.
ultimately there's no rules, but these are things I commonly think about. like with anything audio related, think why you are adding it and what you want to achieve from it and you'll find it much easier.
maybe post which reverb plugins you have available to you and good luck!