Let me flip this over on you. Do you have an honest recording space or just some gear in your bedroom? If it's the latter why not just bill yourself as a freelance engineer and buy damianyourlastname.com?
despite your reply to this, l agree with Egan... and here's some additional thoughts.
you are saying here that you are still learning to engineer/mix/etc., and need practice.... in light of this, if you still intend to actually market and monetize your "services" (yeah, i put "services" in quotes, because you're really practicing, not providing a confident service), you need to be careful how you describe what you are offering.
with that in mind, you might consider offering your services as a producer, rather than a studio... this is pretty much implicit in what Egan was suggesting, but i'm making the delineation between "studio" and "producer" explicit.
in marketing yourself as a producer, you are neither making any warranties about your qualifications/skill as a recording engineer, nor making any specific claims about the quality of your studio space..... now those are just bonuses that come along with your production services, because a producer need not be a great engineer, nor have a nice studio.
what a producer does require however, is knowledge, understanding, and expertise with music in general, and an ability to work comfortably with musicians. if you have these, then you can work as a producer on some level. if you don't, you might make learning/cultivating them a priority waaay over and above starting a studio, or start considering an alternate career path.
to be honest, i'm really tired of all the new bedroom/garage/basement "studios" that pop up every single day, and turn out to be nothing more than some gear bought at Guitar Center/Sam Ash/etc. for under $5K-$10K or so and stuffed into some part of a house with some Auralex glued to the walls, with fancy myspace pages and graphics, that have been started by beginners. but, this type of thing is becoming the new paradigm whether i like it or not, and the strong will survive.
anyway, it's a free country/world, and more power to you, and far be it from me to try to piss on anyone's dreams... i started in a similar way, years ago. i did do the internships and assistant positions at larger studios for years, but i do understand that these positions are fewer and farther between these days.
the key thing to get here is that having a fancy site and logo and studio name, and publishing a rate card, etc., before you yourself are even confident enough to describe your work as anything more than practice... well, you run the strong risk of damaging your name and business before you even get off the ground.
i don't know why i'm really bothering to say all this.... this type of advice is usually not received very well because it's often not what the asker really wants to hear. but it's the truth: no one cares about your studio... no one... except you. it's "neato" to you, but to everyone else it's just some gear in a room.... market
yourself, and
make yourself marketable. as i said before, the strong will survive, so play to your strengths. that's the best advice i can give you.
