yeah, well, it is not such a NEW wave...bands such like "GARDENIAN" had already crafted that NU-sound in releases like "soulburner" and "sindustries"...it's only that they were not that popular...
and well, this is their new style of music...obviously is much more simpler and melodic than before...but give them a chance...
i remember when every single track from a IF or SOILWORK album used to rock...i really miss that though...