Nah. There are plenty of small festivals without corporate sponsors that do well. MDF is one of them. Oh and a little fest in Atlanta called ProgPower USA
. This was an isolated incident of a bunch of promoters who were in financial trouble to begin with that took a huge risk and lost. It does not sum up the entire festival scene.
Also fyi, Wacken doesn't have any corporate sponsors either and started out as a festival for local bands.
And even Glenn claims he has to adhere to budgetary constraints. However, it will come a point in time when even a band like Pathosray will become unaffordable. That is why nowadays, major sponsorship is not an option, it is a necessity. Look, what if ShokrOk had an outfit like Lone Star backing her up, do you think MadFest would be cancelled? BTW, I applaud her for being responsible enough to know when one is in over their head. But, in her situation, a sponsor like Lone Star Beer might actually help prop MadFest up. Will it mean less freedom and flexibility? Possibly. Would that be better than no festival at all? Definitely.
Oh, FWIW, Wacken does have a corporate sponsor. A little beverage company known as Beck's. I hear they brew a pretty decent beer.
Volcane said: I don't normally post here, but I have to say that we are not new to this - having succesfully staged PPUK I & II. We were not in financial trouble to begin with, and we took as many precautions as were humanly possible. We had cash to cover a reasonable loss, (as ever, the goal is to break-even), and we had all the stats and figues from previous shows. Unfortunatley ticket sales dropped 70% from the previous year. Not many small businesses could take a sales drop of 70% in a year without serious consequences. Please don't accuse us of being naieve.
Nobody is saying that you are naieve. Everybody knows what you are up against. But, what if you had a cross-sponsorship deal with Bass, Northern Rock, or Carlsberg? It would definitely not hurt to have "ProgPowerUK presented by Carlsberg" (ex). It probably would have meant higher ticket sales because you would have marketing outside of the internet. Think about it: PPUK's logo on a can of the Official Sponsor's can? You thnk you would be reaching a lot more people? Yes.
I also think you sell yourself short. I would not consider you a "small business" in the traditional "Mom and Pop" sense. You are an "entertainment provider". That puts you in another class. Which means you are trying to put on a World-Class entertainment product (Like it or not, any festival, in a business sense, is a "product"). That means you need to a)Put out a World-Class product, B) Develop a strong reputation, and C) Make a reasonble amount of profit. You have already succeeded in "A" and "B". Just "C" was lacking. That is where the sponsor comes in. If a sponsor sees that you have a solid product, and that the sponsor can his brand name out there, they will back you up.
To prove my point on corporate sponsorship, let me give you an example. Let's look at a band called America. For those of you who don't know who they are, their most famous song is "A Horse with no Name". How popular are they? Well, in America, they are lucky if they sell out AMBR's car, never mind a mid-level theater. They play the back-water clubs, and places like BB Kings here. However, they are near legends in Asia. They recently did a tour in the Philippines, and sold out the Araneta Coliseum, SE Asia's largest at 18,000 or 16,500 for concerts. Now, tickets were priced up to $100US per ticket. Now, for you and me, that is not exactly peanuts. But, at the current exchange rate, that is 4,000PHP (Philippine Pesos). How expensive is that? Well, 4,000 PHP can feed a family of 6 for a month! Now, America gets a nice chunk of change from this show. How were the prices kept to a low standard (Cheap seats went for $15US, or 600PHP). Answer: Corporate sponsorship. They did not have any single-person sponsors. They had Philippine Airlines, Chrysler, and the Philippine Star backing this show. On their show in Cebu, They had some of the biggest corporate guns the Phils had to offer. What does this mean? You guessed it: Cross-marketing opportunities. It means more tickets sold. Now, the Philippines is a Third-World country. But, they provide a blueprint for metal promoters in the US and the UK.
Now, let's look at a Hard Rock show: My Chemical Romance also played this SE Asian nation. They had the likes of S&M Malls and NU107 backing the tour. Do you think MCR would be called sellouts? I think the Filipino fans would be just glad to see them live. So would many others. Tix were not cheap, $50 for the best seats. ANd, S&M Malls had a contest where the winner got two front row seats for MCR. Now, again, you have cross-marketing in action. Now, my question to you: If you had REAL corporate sponsorship, would you have folded your tent? I think you would have gotten a boost in ticket sales.
Would some people call you a sellout? possibly> But, if you ask these people the choice of corporate sponsorship for the show or no show at all, you and I both know what the answer will be.
I just beg of you not to fold your tent permanently, and to aim your guns at next year. Land a solid sponsor, and you will see the difference.
My 2 pesos.
Peace,
Ray C.