Otherwise check to see whos actually buying these type of records. Its the same kids that think METALLICA debuted with Load.
Intersting review and I certainly do not have anything to nitpick with it, but you brought up a point in the qoute above that has been bothering me lately, and this is the perfect time to bring it up.
See, me for instance, I am 32, been into Metal for 18 years and grew up with Metallica so I know that Load / Reload is a boring musical dissapointment, but I am beginning to see how people like those records ... by the Soilwork example below.
For me, the first record I heard from Soilwork, was NBC and absolutely thought it was brilliant. The hooks in each track are priceless and the record has an amazing re-playabilty. After NBC, I listened to the older releases as well, but they did not capture me the way NBC did. Yes, they are heavier and crunchier but do not have that something that NBC has (hooks, melody, soaring vocal lines)
So what am I trying to say ... I am not sure ... ahahah ... but I think it matters a lot if the listener has been exposed to the bands material before, or NBC or Figure Number Five is the first thing they hear. Sounds like Soilwork is using the same formula as on NBC but so do a lot of other bands ... as soon as something works they milk it for a few releases.
Personally, based on the first 2 releases, I think the band would not be on the same level if they continued playing the same style, and I think they sound more natural playing this newer material than the old stuff ... but this is just me