Malergion
Complex pain
In one sense you're right. He's not a genuine political commentator (if any could be said to be genuine), he's a stand-up comedian by profession. Since he's not really all that funny though, he's found a niche being a blowhard, and as soon as O'Reilly dies from hubris, he'll have the entire market share. Whether he's business savvy or not is somewhat irrelevant, though, because he's being dishonest, selling a dishonest viewpoint that influences people who are, let's face it, intellectually lazy and couldn't be bothered to look up the relevant facts. I'm bothered by this, because I livie in the country where it's happening. These same intellectually lazy people have both religious zeal and voting power. This isn't something to be brushed off as some cunning plan he's got for personal success.