halcyonwayband@aol.com
Guitars - Halcyon Way
- Nov 9, 2003
- 1,062
- 0
- 36
Hey Christian - GREAT post bro. This is really good stuff. We're gonna make Lance use your ideas for us, hahahah!
On the tour thing. Let me give you guys a very real and firsthand example of this - our producer, Lasse Lammert, also has done the last few Alestorm records. He told me a year ago that they would be in the ATL this past February and that we should go check them out. I said "check them out nothing, help get us on the bill with them!" So 2 days later I've got the tour's booking agent on the phone thanks to Lasse. I asked if HW could do the ATL show, which happened to be the first night of the show, as well as 3-4 other Southeastern dates right after that. He told me that he couldn't add us to part of the tour like that, but he could offer us the ENTIRE tour. This was the tour with TYR & Suidraka as well. It was something like 32 days, 30 shows.
Needless to say, we were beyond stoked and started working on the numbers. I personally went back & forth with the booking agent for a week or two and we finally worked it out. Best case scenario, we were going to lose about $8,000 as a band over the course of the tour; worst case about $15,000.
We were willing to do this - it would have been a hardship on all of us, because we all work day jobs and so forth, but we were gonna stick our necks out on it, and Lance was willing to as well. Long story short, this was being negotiated about the time the economy really took a long, smelly dump last year, and there ended up not being a 4th band at all on the tour, so it didn't work out. We were at the point of signing contracts on it, and the booking agent told us that the bands didn't want the 4th band on there.
That was for a mid-tier tour with 4 bands on the bill, and I believe it drew about 300 people per night on average if what I heard was correct. So at worst case, we're paying something like $20/per person we play to on that tour. The reason was that not only was there a buy-in for the tour - funds from which go to fund the headliner's guarantees & expenses - but you also had to cover the bus rental, fuel, driver, etc. We would have gotten a small per-diem for the whole band for food & incidentals, but it was definitely not enough for all of us to survive on.
Your Suffocations, Vaders, Moonspells, etc.....those guys are NOT commanding $5000 per show. $500, maybe. $5000, not a chance in hell unless maybe Vader's in their hometown in Poland or something. There are bands that are much bigger than them that don't command that kind of money. I can think of a couple here in Atlanta on major labels that sell a lot of CDs that don't get that, even for a 1-off show in their hometown where they're guaranteed a huge turnout.
If a band at our level goes out on a regional tour - if we can get booked with a local act that is known in the area - we might expect to make $150 a night or something, before travel expenses & merch. You may sell a lot of merch....but a run of nice T-shirts is $500. You have to sell a LOT to just cover the upfront expenses. It's really a perpetually money-losing proposition.
So....the moral of the story, as an artist, is that it is absolutely essential for the fans to support the bands by buying the merch at the shows. You have the CD already? Buy it for a friend, you're helping us pay for gas to get to the next town or to buy a pack of strings. Tell your friends about the bands you dig, drag them to the shows with you. Be vocal about the guys you dig, word of mouth is a huge thing for bands in our scene. Talk about the bands on the forum - good press begets good press. You dig HW? Tell the world. Please!
As a fan, I want bands to have decent merch, reasonably priced, and to put out good CDs. Keep in touch with the fans. We use Constant Contact for our email list in HW, we don't spam but we want to stay visible.
I'll give another example. I'm a HUGE fan of Electric Six. They're the most un-metal band ever, but I freaking love them. This is front of consciousness because I just got back from seeing them at The Earl in ATL tonight with Big Mike. They just put out a new album, and I had no idea it was coming out. I stumbled across the news of it somewhere, somehow, totally on accident. So I buy it without hearing it because I'm a fan, and between Mike & I tonight we spent $24 on tix and $30 on shirts, plus $30 on the CDs that we already had. I think I have 4 E6 shirts, I get one every show. I've got vinyl just because it looks cool. I've got the obscure demo CD. Etc. But guess what? I almost missed the show tonight, and that's lost revenue for these guys if we did. Stay in front of your fans is the moral here. Forums are cool, but not everyone is on there.
It's tough.....music is VERY hard to monetize, and anyone like, say, a Lance King that can make a living from it deserves props & respect.
On the tour thing. Let me give you guys a very real and firsthand example of this - our producer, Lasse Lammert, also has done the last few Alestorm records. He told me a year ago that they would be in the ATL this past February and that we should go check them out. I said "check them out nothing, help get us on the bill with them!" So 2 days later I've got the tour's booking agent on the phone thanks to Lasse. I asked if HW could do the ATL show, which happened to be the first night of the show, as well as 3-4 other Southeastern dates right after that. He told me that he couldn't add us to part of the tour like that, but he could offer us the ENTIRE tour. This was the tour with TYR & Suidraka as well. It was something like 32 days, 30 shows.
Needless to say, we were beyond stoked and started working on the numbers. I personally went back & forth with the booking agent for a week or two and we finally worked it out. Best case scenario, we were going to lose about $8,000 as a band over the course of the tour; worst case about $15,000.
We were willing to do this - it would have been a hardship on all of us, because we all work day jobs and so forth, but we were gonna stick our necks out on it, and Lance was willing to as well. Long story short, this was being negotiated about the time the economy really took a long, smelly dump last year, and there ended up not being a 4th band at all on the tour, so it didn't work out. We were at the point of signing contracts on it, and the booking agent told us that the bands didn't want the 4th band on there.
That was for a mid-tier tour with 4 bands on the bill, and I believe it drew about 300 people per night on average if what I heard was correct. So at worst case, we're paying something like $20/per person we play to on that tour. The reason was that not only was there a buy-in for the tour - funds from which go to fund the headliner's guarantees & expenses - but you also had to cover the bus rental, fuel, driver, etc. We would have gotten a small per-diem for the whole band for food & incidentals, but it was definitely not enough for all of us to survive on.
Your Suffocations, Vaders, Moonspells, etc.....those guys are NOT commanding $5000 per show. $500, maybe. $5000, not a chance in hell unless maybe Vader's in their hometown in Poland or something. There are bands that are much bigger than them that don't command that kind of money. I can think of a couple here in Atlanta on major labels that sell a lot of CDs that don't get that, even for a 1-off show in their hometown where they're guaranteed a huge turnout.
If a band at our level goes out on a regional tour - if we can get booked with a local act that is known in the area - we might expect to make $150 a night or something, before travel expenses & merch. You may sell a lot of merch....but a run of nice T-shirts is $500. You have to sell a LOT to just cover the upfront expenses. It's really a perpetually money-losing proposition.
So....the moral of the story, as an artist, is that it is absolutely essential for the fans to support the bands by buying the merch at the shows. You have the CD already? Buy it for a friend, you're helping us pay for gas to get to the next town or to buy a pack of strings. Tell your friends about the bands you dig, drag them to the shows with you. Be vocal about the guys you dig, word of mouth is a huge thing for bands in our scene. Talk about the bands on the forum - good press begets good press. You dig HW? Tell the world. Please!
As a fan, I want bands to have decent merch, reasonably priced, and to put out good CDs. Keep in touch with the fans. We use Constant Contact for our email list in HW, we don't spam but we want to stay visible.
I'll give another example. I'm a HUGE fan of Electric Six. They're the most un-metal band ever, but I freaking love them. This is front of consciousness because I just got back from seeing them at The Earl in ATL tonight with Big Mike. They just put out a new album, and I had no idea it was coming out. I stumbled across the news of it somewhere, somehow, totally on accident. So I buy it without hearing it because I'm a fan, and between Mike & I tonight we spent $24 on tix and $30 on shirts, plus $30 on the CDs that we already had. I think I have 4 E6 shirts, I get one every show. I've got vinyl just because it looks cool. I've got the obscure demo CD. Etc. But guess what? I almost missed the show tonight, and that's lost revenue for these guys if we did. Stay in front of your fans is the moral here. Forums are cool, but not everyone is on there.
It's tough.....music is VERY hard to monetize, and anyone like, say, a Lance King that can make a living from it deserves props & respect.