Alot of metal fans just don't care about metal bands making money. It's a taboo. The reality of bands needing to earn a living to satisfy their scene is a reality that is ignored by them so they can perpetuate the sentimentalism that comes with being "tr00". Not pointing fingers or say all truesters are like that, but it's definitely a common trait exhibited by the most seasoned elitist dungeon master.
Well, this definitely goes back then to many of the bands mentioned in this thread has having different goals. A band like Blackguard has a different mission statement and goal setting document than Agalloch. Their measurement of these goal's achievements would be different as well.
Each would have a much different viewpoint of success than the other.
I would rather be in Agalloch's shoes, where success would be best measured by increased sales release to release through releasing quality metal that gets a LOT of buzz. Being on a smaller label results in smaller operating costs, and less concern about making specific sales figures. Of course, sales figures matter to all bands, but a modest sales figure would still satisfy all parties.
Next take Blackguard. As Claus himself had mentioned, they have to tour their asses of to make enough $$$ to pay back the label (Nuc Blast I believe right) for all their up front expenses for recording, promotion, touring, etc. They hope to accomplish that through playing as many shows as possible, moreso, than as opposed to having a quality album that is well received.
So, I suppose it's all in what you hope to accomplish as a band.
As a "true metalhead" I am most concerned that a band I like be in a position to comfortably create kick ass music!
That's not to say that Blackguard can't get there, but I have RARELY heard anyone say, HOT DAMN, what an amazing disc. Its more that they put on an enjoyable show. Hopefully they will translate that to a solid sophomore effort.