who has heard of "Flash Mobbing"?

"Morons on parade," said Bose demonstration specialist Airika Sneve, who watched with a radio in hand ready to call for help. "What's the point? To me, it's like mass hysteria. I'm stunned. I'm stunned. I don't know what to say."

well parades are usually a spectacle in motion, so WHO'S THE MORON NOW, ASSHOLE?
 
"I'm glad they came peacefully," Sneve said. "I was a little worried. I was worried they were going to taunt us and insult us. This is the weirdest and most random thing that ever happened in my life."

This guy needs to get out more if that's the weirdest and most random thing he's ever seen.

The idea is kinda neat, although watching five minutes of LotR in a store isn't exactly the best use of such an idea.