yeah, i don't think anyone is in this for the money (at least big money)
but loosing money, that's a bummer. But then again bands are too desperate to play shows, any shows, oversaturate the market which leads to low attendance...
It's happening even here, where you have 2-3 shows every weekend, and most of them are beginner bands who've just released a demo or ep, and usually they don't play music that is really interesting. And who is that mental to constantly attend these shows and hear this crap ? Not me.
I'd rather organise/play/watch less shows, but make sure they are of better quality overall
Just my 0.02