Or they could learn how to be truely creative and write and produce without the need to be told to clean it.
Basically, Blowtus summed it up perfectly when he said this:
Because the measure of true creativity has always been how well it conforms to preconceived ideals...
You really are ignorant to believe that any possible "objectionable" material automatically constitutes a lack of artistic merit. Watch American History X. It's a perfect example of a film that exhibits much "objectionable" material, and yet none of it is gratuitous.
Einharjar - surely you see that the very fact that a studio is required, that money is a primary goal, limits the 'artistic integrity'? It's not as if without ratings there would suddenly be a burgeoning of creativity in film industries... they are still manufacturing stuff with the audiences money in mind, ratings or no.
Yes, I understand that. But you also have to realize that a large number of films are forced to cut out material in order to achieve an R rating. Many of these films are box office hits, and make a lot of money. I'm saying that there's no reason to assume that these same films would tank had the filmmakers been allowed to leave in the "questionable" material. In all likelihood they would be just as profitable. However, with the ratings system, an NC-17 basically means death for a film. All I'm saying is that the MPAA forces directors to cut out material that really has no impact on the profitability of a movie.