I wouldn't say it is considered FINE beer. It is more a beer for people who want to SEEM a little more sophisticated. It IS overpriced. The taste is ok, but not worth an additional 15 crowns or more. Same goes for almost all foreign beers in Sweden, except for the 75% water, 25% beer brands like Carlsberg. I don't like the domesticly produced beers, though, (mostly for the same reason why I dislike Carlsberg) so I'm stuck with buying the more expensive shit...