Einherjar86
Active Member
I've never read the entire book, only excerpts; and I have a super old copy that I bought used for two dollars, so it doesn't have much supplementary material. But I agree that it's a radical claim and I can't bring myself to agree with it entirely either; if an entire population was fed violent imagery via television monitors, I believe the consequences would be drastically different than if they were shown images of flowers.
The really influential, and interesting, component of his argument is that technology provides access to information in innovative ways, and these avenues are just as important as the information itself. McLuhan's ultimate assertion, of course, is that all the "information" we're fed is actually nothing more than other codified mediums (the most basic medium being language itself). Information as essence is an illusion; all information is material substance. McLuhan basically intends that there are no ideas communicated through mediating instruments. It's a bold claim for sure.
The really influential, and interesting, component of his argument is that technology provides access to information in innovative ways, and these avenues are just as important as the information itself. McLuhan's ultimate assertion, of course, is that all the "information" we're fed is actually nothing more than other codified mediums (the most basic medium being language itself). Information as essence is an illusion; all information is material substance. McLuhan basically intends that there are no ideas communicated through mediating instruments. It's a bold claim for sure.