Einherjar86
Active Member
Tone.
It is an interesting combination. I'd compare it to FOX News's strategy of claiming underdog status, when in fact it's the most-watched cable news station and represents the viewing tendencies of very large percentage of Americans (FOX also purports to clear things up - "fair and balanced," after all). The Great Contrarian's emphasis on his own contrariness is itself a rhetorical strategy.
Ultimately, he doth protest too much. In today's public sphere, it's really hard to develop an honestly contrarian position since the internet and social media almost instantly appropriates any and every potentially radical perspective; so claiming a nonconformist position places more burden on the claimer to demonstrate said nonconformity. In some cases, like Outside In, these demonstrations hold water, and so the host doesn't need to rely on rhetorical posturing. Then there are the Great Contrarians, who rely heavily on rhetorical posturing.
It is an interesting combination. I'd compare it to FOX News's strategy of claiming underdog status, when in fact it's the most-watched cable news station and represents the viewing tendencies of very large percentage of Americans (FOX also purports to clear things up - "fair and balanced," after all). The Great Contrarian's emphasis on his own contrariness is itself a rhetorical strategy.
Ultimately, he doth protest too much. In today's public sphere, it's really hard to develop an honestly contrarian position since the internet and social media almost instantly appropriates any and every potentially radical perspective; so claiming a nonconformist position places more burden on the claimer to demonstrate said nonconformity. In some cases, like Outside In, these demonstrations hold water, and so the host doesn't need to rely on rhetorical posturing. Then there are the Great Contrarians, who rely heavily on rhetorical posturing.