1. It's all about moving forward and not taking things for granted in the business. Once you establish a superior product, you want to stay on top. I decided to go early on the bookings this year because I want to pick the bands *I want.* I don't want to pick the bands that Barfest, Powerfest, Texasfest, Nathanfest, Joeblowthinkshecandobetterfest, etc, etc. did not pick. I went to 12 also because the demand for slots from bands is higher than ever. If a band is willing to meet me within my budget, then I figure why not? The fans win and I win in the long run from continued loyalty.
2. It will be on a year to year basis provided it goes smooth next year.
3. With the way prices are rising for headline bands, I'm rather certain that the idea will be scrapped.