I'd have said the same in the past, but in person I must say he surprised me in his whole manner and attitude. Very nice, very considerate, very polite.. it's the way he really is. The business, the cameras, the shows, the lyrics.. that's all just part of the general facade and theme of him and the band.
This is actually a big thing about Alexi that many people seem to completely get the wrong idea of.
I have come across many who don't much care for CoB because they think Alexi is a 'conceited asshole'.