If you SELL IT. If you keep it, you just have $70 worth of plastic! Although, yes, that's a 78.6% profit.
My uncle got a booth at that last card collecting convention/sports memorabilia show in Chicago, and I visited him there and there were TONS of booths with that brand new, in the package stuff not moving anything- all sorts of Star Wars & Spiderman figures, as well as Barry Bonds & newer baseball stars' stuff, etc. My uncle had all old cards and hard to find rare stuff like bats & gloves signed by players, and he moved all his cards and most of his other stuff. There has to be a demand for it. Although with Ebay, it's easier to find those demanding it- and they're usually drunk, so they bid higher.