Metalblade tryin' to cash in on Metalcore


Dont get me wrong, I like Metalblade, & I love UNEARTH so this is great news...but come on, this Metalcore cash in is a lil' obvious.
But none the less, Here's some cool News:

Metal Blade Records is proud to welcome Massachusetts's UNEARTH to its roster. Making waves in the hardcore scene since the release of their first EP Above The Fall of Man in 1999, and solidifying their place as the band to watch with the 2001 Eulogy Recordings release The Stings Of Conscience, UNEARTH has developed into an unstoppable force. Melding aggressive riffs, breakdowns and melody with unparalleled intensity and musicianship, UNEARTH will be one the few bands in the metal/hardcore community to make the leap into the mainstream while retaining their street creed. The band will embark on MTV's Headbangers Ball Tour starting in Montreal Canada on 10/28/03 with Lamb of God, Killswitch Engage, and Shadows Fall where the band will show all the fans what is sure to be one of the most extraordinary live shows they will ever see!

CEO/Metal Blade owner, Brian Slagel had this to say:

"We are extremely excited and honored to be able to work with UNEARTH. They are one of the leading bands of the new generation and we can't wait to get started helping them achieve success."

..and this is what the band had to say:

"The guys couldn't be happier about signing to Metal Blade. The entire staff at MB, especially President Mike Faley and Owner Brian Slagel, have made it clear to us that we will get a major push and never be asked to compromise our artistic freedom. Signing this deal will allow us to continue with our vision of bringing real music back to the forefront while sticking with a grass roots label that has done nothing but stand behind heavy music for over 20 years.

We also want to welcome a new member into the fold. Mike Justain, of The Red Chord fame, will take on drumming duties for us shortly after the Headbangers Ball tour. With our original drummer, Mike Rudberg, leaving months ago for personal reasons, Justain seems to be the perfect fit for our style and personality. No worries though, Justain will remain with The Red Chord. We are huge fans of the band and would hate to see them disband.

We want to thank Eulogy Recordings for being a great home for us for the past three years. We will always work with Eulogy with our past releases and at least one more future project.

As for now, thanks to the fans and everyone who has supported us. Our next full length will be out on Metal Blade sometime next spring. It will be by far the heaviest and best thing we have ever done."

..and Paul Conroy, the band's manager had this to add to the comments:

"I am extremely excited about Unearth's signing to Metal Blade. When it comes to "true" metal, Metal Blade's has both the history of years past, and the vision moving forward that Unearth is proud to be a part of. The label's enthusiasm for the band is undeniable and the feeling is mutual. We are looking forward to the future with Metal Blade."
....Even if Metal Blade is trying to "cash in" on metalcore, is there anything wrong with this?

Metal Blade makes more money, meaning they can put more backing behind more metal bands (and metalcore bands.)

The bands signed to Metal Blade get the exposure and the economic backing of a large record company.

I don't see the problem...

Oh. Wait. Metal Blade makes money off of metalcore. How dare they actually turn a profit. After all, all record companies should be going into debt, shouldn't they?
The8thPlague said:
Dont get me wrong, I like Metalblade, & I love UNEARTH
There's no prob w/ makin' bling at all.

This was just my way of saying:
I remember when Metalblade signed Hecate Enthroned during the time everyone was going apeshit for CoF.
But once that hype died down What happened to Hecate?

Anyway, this IS Great News & it'll be good to see Unearth being pushed better.

Plus it's about time Metalblade starts signing all this good stuff, compared to those handfuls of bands that they have that no one seems to listen to.
I'm all for it as long as they keep signing GOOD metalcore bands, like Unearth and As I Lay Dying, along with other GOOD bands, like Black Dahlia Murder, and some other newer death metal band. I can't remember their name at the moment. I know it starts with a "V" though.:p
Unearth is a skilled, hard hitting innovating hardcore band. This kind of music comes and goes for me, just not my cup of tea, I heard all their well produced albums so far, they got some skills to say the least. I wouldnt listen to these kinds of albums more than 2 times.
I'm totally down for a Metal label signing a band that is a bit Hardcore, because Honestly more people need to open up & just accept these Genres as HEAVY MUSIC & nothing else.
It's ridiculous to go to a Metal show that maybe has a Hardcore Band & Hardcore kids are there doing their thing & you hear a Metal Elitist say something stupid like "What the hell are they doing at OUR Show anyway" or vice versa.
So more Labels need to do stuff like this...I'll have a good hardy laugh when someone like Hammerheart signs a ChugChug 'core band.
I totally agree, & it's kinda sad, but Metalcore is the new Mallmetal.
But in a way it's kinda good, cuz once those bands start to get bigger Metal will also start to get bigger, & then once that happens Everyone Will Be Happy.
(Except for those TROO people that dont want THEIR bands to be known. Those are funny lil' people.)
But still, "Unearth" is a fucking beautiful band name. yeah speaking of which i plan to name my new dog "Hayda" like my Iraqi friend.