Holly shit they responded.
Dear Loren,
Thanks for your viewpoint. Given the information that you have, I don’t blame you for being upset, but what you’ve read or been told is not the whole story. There have been a lot of false accusations and misinformation spread by the Monster Mini Golf people that are half-truths. One also needs to consider other important information in getting a balanced viewpoint.
1) Monster Mini Golf Misconceptions;
Monster Mini Golf would like to disguise themselves as a small Mom and Pop business, but they are in fact a national organization selling franchises with the Monster trademark. They currently have 24 franchise locations across 10 states stretching from California to New Jersey. They have filed for several “Monster” marks, including “MONSTER” by itself , MONSTER MINI GOLF, MONSTER FAMILY ENTERTAINMENT CENTERS and MONSTR MINI GOLF in an area of business where we have established trademarks awarded by the United States Patent and Trademark office. They charge franchise and set up fees upwards of $200,000, part of which is the licensing of the name “Monster:” to all of those franchises. Check their website
http://www.monsterminigolf.com/cost_breakdown.html
2) Monster Cable as been awarded many marks by the Patent and Trademark office that we have to protect that go far beyond cables.
Many may think that we are only Monster Cable. Over the past 30 years we do business with many Monster marks. We have been awarded 100 registered Monster trademarks in 12 different classes by the Patent and Trademark office, most of which are used with products with smaller sales than Monster Cable, but this doesn’t mean we don’t have the rights to them or the obligation to protect those rights. All of these trademarks predate Monster Mini Golf’s application for trademark, which has not yet been granted. These are our Monster trademarks.
Monster Mints. Monster Power. Monster Game. Monster ScreenClean. Monster Performance Car. Monster Music. Monster Pro. Monster Central. or Monster Sport. The name “Monster” are registered trademarks owned by us in the categories of electronics, music, games, food product, entertainment, cleaning products. The list of all of Monster’s current marks that we have to defend are listed below. More facts. 30 years ago, the Patent and Trademark office granted Noel Lee the name “Monster”, exclusive of the name “cable”. Although we tried to trademark Monster Cable it was not permitted.
3) Monster is obligated to defend its marks or risk losing them.
We do not like suing. It is expensive for both parties and is a last resort. It’s our obligation under the Patent and Trademark law to enforce our marks, or lose them. As noted in the link cited below, “companies who tolerate infringing uses of their mark risk losing all their rights in the mark if a third party challenger claims the company abandoned their mark by not enforcing it. Thus, companies cannot pick and choose against whom they are going to enforce their mark.”
http://www.marklaw.com/trademark-glossary/confuse.htm. Famous marks that have been lost in the past because they become generic are such words as “aspirin,” “thermos,” and “elevator.” Both Xerox and Kleenex are examples of brands that were lost and it cost the companies a lot of money and time to re-establish their marks. Monster is in the same danger of losing our mark if we don’t enforce it.
4) Monster must defend its marks just as other well respected companies have done so.
Monster needs to defend our mark just as Apple, Virgin, Ebay, Amazon or other companies who have developed their marks must do so. These companies are within their legal rights to protect their marks as provided for by the Patent and Trademark office. See Examples below.
Apple, Inc.
Apple has also enforced against a number of people who have used the word “POD” as a trademark. For example: MEDPOD, LONPOD, CONTROLPOD, BACPOD, VIDEO POD, SPYPOD, MYPODDER, PODPRESENTER). See attached pdf. You can view more, by clicking the link to the U.S. Patent and Trademark website:
http://ttabvue.uspto.gov/ttabvue/v?...e=&pop=&pn=apple+computer&pop2=&pn2=&cop=&cn= In 2008 Apple filed an opposition in the U.S. Patent and Trademark Office against New York City's "Big Apple" logo for the GreenNYC.initiative. (
http://ttabvue.uspto.gov/ttabvue/v?pnam=NYC & Company, Inc.) Apple also filed an opposition against Green Apple Music Arts & Festival for use of an apple in their logo and the word Apple for music event. See attached pdf.
Ebay, Inc.
Ebay has an active trademark enforcement program for the word “BAY.” Ebay has proceeded against a number of people who have used the word BAY as a trademark. For example: XS BAY, PENNY BAY, HELPU BAY, RIDEBAY, EVERYTHINGBAY, ONEBAY, FREEBAY, TELEBAY, SWAYBAY, FONEBAY). See attached pdf. You can view more, by clicking the link to the U.S. Patent and Trademark Office website: (
http://ttabvue.uspto.gov/ttabvue/v?...p=&propname=&pop=&pn=ebay&pop2=&pn2=&cop=&cn=)
Virgin Enterprises, Inc.
Richard Branson’s company, Virgin, vigorously enforces the word “VIRGIN.” Virgin has proceeded against a number of people who have used the word VIRGIN as a trademark, including: WILD VIRGIN, VIRGIN PINE NATIVE SHEEP BLUE, EXTRA VIRGIN, VIRGINAL CLOTH, BARELY VIRGIN COCKTAILS, VIRGIN SOIL, VIRGIN TURBAN, VIRGIN YOGURT, VIRGIN INTELLECTUAL PROPERTY, CALIVIRGIN, VIRGIN EYES). See attached pdf. You can view more, by clicking the link to the U.S. Patent and Trademark Office website:
http://ttabvue.uspto.gov/ttabvue/v?...op=&pn=virgin+enterprises&pop2=&pn2=&cop=&cn=
Amazon.com
Amazon enforces its "AMAZON" trademark and opposes people who use it or variations. Amazon has proceeded against people who have used trademarks such as: AMAZON TAXI, AMAZON VENTURES, PRINT AMAZON, AMAZON THUNDER DRINK, AMAZN INFO, AMAZON BANK, etc. See attached pdf. You can view more, by clicking the link to the USPTO website.
http://ttabvue.uspto.gov/ttabvue/v?...&propname=&pop=&pn=amazon&pop2=&pn2=&cop=&cn=
Over the past 30 years we have built many “Monster” brands over many product categories, we believe that we have achieved a “famous mark” in our name of Monster. So Monster Mini Golf is no different than Yahoo Mini Golf, or Microsoft Mini Golf, or Apple Mini Golf, because the “origin” may be unclear. Could the origins be confused with one of the many marks that we have? We believe so.
At the end of the day, we are asking the courts to decide our rights to our trademarks. It won’t be our decision, it will be the court’s and judges.
5) Wrongful accusations made by Monster Mini Golf.
We have never sued the Chicago Bears. We have not filed 400 lawsuits. We do not pick on small business, as we are also a small business. We don’t like lawsuits any more than any other company, and don’t like spending money on attorneys, especially considering the current economy.
6) We want to end this lawsuit as much as anyone.
We have made many overtures of a very very inexpensive licensing arrangement to Monster Mini Golf which would allow them to use the name, while at the same time keep our trademark rights intact. They refused, so we had no option but to file a lawsuit. Monster Mini Golf can easily avoid the costs of a lawsuit, and save everyone time and money if they would license the mark at very little cost to them, and a fraction of the cost of a lawsuit. They already charge their franchisees for the license, so it would be already built in to the price. We are working with their attorneys to try to settle this to everyone’s satisfaction.
7) Corporate Bully?
It’s important to note that we are not some gigantic corporate bully as portrayed. We are also a small company with a great culture, still family owned with 500 employees in Brisbane California. We are not a public company with deep pockets. It’s not inconceivable that Monster Mini Golf could exceed the reach of Monster Cable with the trademark of Monster. You can come to our web site to meet the Monsters,
www.monstercable.com.
Below is a more thorough explanation with lots more details, but we thought that it was necessary for us to explain the entire picture before anyone passes judgment on our company or our actions.
Monsterously,
Noel Lee
The Head Monster
Summary of the Facts Behind the Monster Mini Golf Lawsuit.
1) Monster Mini Golf is not a small “mom and pop” shop as they would have you believe, but a “limited liability company” selling Monster Mini golf franchises across the nation. Currently, Monster Mini Golf has 24 franchise locations across the U.S. in 10 states from California to New Jersey. You can see this for yourself on their website (
www.monsterminigolf.com). Furthermore, Monster Mini Golf charges franchise and set-up fees upwards of $200,000. This is a company that is making money by licensing our "Monster" brand.
2) Monster Mini Golf is using and has attempted to register several "Monster" trademarks with the United States Patent and Trademark Office. They have attempted to register MONSTER, MONSTER MINI GOLF, MONSTER FAMILY ENTERTAINMENT CENTER and MONSTR MINI GOLF. Their trademark use infringes our prior established trademark rights. More specifically, Monster is protecting our rights for our trademarks MONSTER GAME and MONSTER in the area of recreational entertainment, which is one of the trademark classes where we have been awarded trademarks by the USPTO.
3) Most people think of us as just a cable company. However, our business interests are much more diverse then most realize. Most people do not realize that we own a range of “MONSTER” marks beyond simply “MONSTER CABLE.” We have registered and common law trademarks for MONSTER in various classes of goods, including cleaning products, power, clothing, batteries, food products, furniture, gaming, recreational services, sporting goods, sporting events, music, entertainment, automotive products, just to name a few. In fact, you can see a list of our various “MONSTER” marks and types of goods going outside merely cable at the end of this letter.
4) We already had rights to MONSTER and MONSTER GAME in the field of participatory recreational entertainment and goods, before Monster Mini Golf adopted a confusingly similar set of marks. Monster owns the mark MONSTER GAME for certain recreational sporting activities. These rights arose from use in commerce as far back as 1991. Monster also has rights to the mark MONSTER for outdoor sporting goods such as golf clubs by virtue of a license to a partner, whose use began in early 2004. Given this priority of rights, Monster has the right to seek a court decision on whether a consumer would be likely be confused and think that there is an affiliation with Monster’s own trademarks and activities. Given the closeness of the marks (both parties marks containing “Monster”

and uses (both parties in the recreational entertainment/goods), we believe the answer is “yes.”
5) If we don’t protect our MONSTER trademarks, we risk losing the rights altogether.
This is an aspect of the trademark laws in the U.S., that those who have famous brands must comply with. Enforcement actions are taken generally when others use a trademark including the term “Monster” for goods or services in similar market segments or trade channels in which Monster Cable owns prior rights. To understand the likelihood of confusion standard better (and note that both parties here use MONSTER (single word) in recreational entertainment), see
http://www.marklaw.com/trademark-glossary/confuse.htm.
6) In order to avoid losing our MONSTER trademarks, Monster has a trademark protection program against others who create a likelihood of confusion with its trademarks. Our protection of our brand is no different than Apple Computer protecting its "Apple" or "Pod" brands, Virgin protecting its “Virgin” brand , Ebay protecting its "Bay" brand or Amazon.com protecting its "Amazon" brand. In fact, our protection program is similar to what is used by these companies; we have listed a few of these references for you below:
7) We are not a corporate giant. We are still a family company, owned and run by our founder, Noel Lee. He started our company in his parent's garage 30 years ago with a dream to build, create and innovative high quality products that consumers love - that is still our goal. We do not seek to profit off of lawsuits. In fact, they are very costly. We sue to protect our intellectual property from infringement, not to make money. Unfortunately, this is a necessary cost doing of business when you are a successful industry leader and you have a popular and well known consumer brand.
9) We are not a "corporate bully" that uses litigation against companies. We don't target small businesses. We don't focus on the size of a company before suing them. We focus on whether or not their activity is (or has the chance to) harm our company's trademarks or confuse our customers. We do confront companies that purposefully infringe our patents and trademarks. Our intellectual property protection program is reasonable and necessary to protect our intellectual property from misuse by others. We have invested an extraordinary amount of time, money and effort over the last 30 years to innovate new products and designs, and build the Monster brand. It is wrong for companies to leverage our hard work and investment for their own gain. It is unfortunate that so many companies try to build their businesses by copying other companies' innovations and brands - rather than spending the time, effort, and money to innovate on their own.
10) We do not like suing companies. We do not file a lawsuit without having a compelling legal and business reason to do so, and only after giving the infringing party ample warning and sufficient opportunity to resolve the matter on reasonable terms. A lawsuit is a last resort option as everyone except the attorney loses.
11) We dislike frivolous lawsuits as much as the next person, and would never engage in a lawsuit that was frivolous or without merit. They are a waste of the public’s money, and the time of the parties involved. In fact, the courts do not allow "frivolous" lawsuits to proceed. The courts have procedural safeguards to eliminate frivolous lawsuits, as well as penalties (like Rule 11) that can be levied against attorneys and parties who bring such suits. We have never been accused by a court of filing frivolous lawsuits.
There are tens of millions of Monster fans who love our company and love our products. Our company and employees' passion and unrelenting drive to innovate and create the highest quality products is well known in the industry and with consumers. Where most companies find out how to take quality out of something to reduce costs, we find how we can "improve" products and make them the best of class. That’s why our customers love Monster products.
I hope this information helps. We value you as a customer, and hope you stay with us. We feel that our product quality and innovation is second to none, and would like for you to continue to enjoy your music and video in the best way possible.
If you would like to talk with me about this, or if this email does not answer your questions, please email me at
truth@monstercable.com, or feel free to call me by phone.
Sincerely,
David Tognotti
General Manager
Direct: 415-840-2109
Toll Free: 877-800-8989 x2109
Attachments:
The Original Monster Trademark
TTAB Apple
TTAB EBAY
TTAB Virgin
TTAB Amazon
List of Monster Trademarks in the U.S.:
Mark
First Use
Class No
Goods
MONSTER
06/15/2000
28
Sporting Goods
MONSTER ATTITUDE
07/02/2001
25
Clothing, namely, t-shirts, sweatshirts, jackets, pants, and caps.
MONSTER
10/26/2000
09
Electronic game accessories, namely, electrical cables, electrical connectors and video game interactive remote control units.
MONSTER
05/19/1978
09
Electrical and musical signal transmitting cable and connectors.
MONSTER
06/01/1989
16
Newsletters and catalogs providing entertainment industry and cable industry news.
MONSTER
12/20/1983
25
Clothing, namely, sweatshirts, t-shirts, pants, jackets, and caps.
MONSTER (new font)
12/31/1998
09
Electrical and optical cables, wires and connectors for use with audio and video components.
MONSTER BASS
07/31/1991
09
Electrical and electronic control devices, namely electrical and electromagnetic signal transmitting, amplifying, receiving, and converting devices, namely, cables, wires, connectors, and control devices for use with electrical, electronic, and computer devices.
MONSTER BUCKS
12/31/1988
35
Marketing and product promotion services for others; namely, by distribution of product reward coupons to sales representatives for redemption and/or redistribution to clients.
MONSTER CABLE
05/18/1978
09
Musical and voice signals transmitting cable and connectors therefore.
MONSTER CABLE
05/19/1978
09
Electrical signal transmitting cable and connectors therefor.
MONSTER CABLE (cable design)
05/19/1978
06
Speaker wire.
MONSTER CABLE (Stylized)
11/26/1984
09
Computer cables.
MONSTER CABLE SPECIAL
01/20/1982
09
Audio Cable.
MONSTER CAR AUDIO
05/30/1994
09
Car audio cables, power and audio cables, power cable terminators, ground cables, distributor blocks, fuse holders, car battery terminal collets, audio interconnects, and contact ring terminals.
MONSTER CENTRAL
08/25/1998
09
Electrical signals distribution panels, boards, boxes, consoles and machines; and parts of and accessories for such goods.
MONSTER CENTRAL
08/27/1998
11
Lighting, namely lighting fixtures.
MONSTER CENTRAL Design (House)
01/01/1999
09
Electrical and electromagnetic signal transmitting, amplifying, receiving, and converting devices, namely, cables, wires, connectors, and control devices for use with electrical, electronic, and computer devices; audio equipment, namely, loudspeakers; stereo amplifiers; recording media, namely, compact discs having prerecorded music; telephone and mobile phone equipment and accessories namely telephone and mobile phone cables, phone connectors and telephone surge suppressors; computer hardware and accessories therefore, namely, video equipment, namely, video processors and transmission apparatus; electronic game equipment and accessories, namely, video game cables and connectors; electrical power controllers and accessories therefore, namely, surge suppressors; energy conditioning devices, namely, voltage regulators for electric power; rechargeable and non-rechargeable electrical cells and batteries; power cell re-chargers, namely, battery chargers.
MONSTER CLAMPS
01/01/1990
09
Electrical cable clamps.
MONSTER COMPUTER
12/31/1996
09
Computer Cables.
MONSTER CONNECTION
12/30/1990
16
Newsletter about consumer electronics.
MONSTER DESIGN
01/01/1988
09
Cable connectors for use with audio equipment.
MONSTER DIGITAL
12/31/1998
09
Electrical signal transmitting cable and connectors.
MONSTER DIGITAL CAMERA
06/27/2001
09
Rechargeable and non-rechargeable power cells and power cell re-chargers; camera cases and camera canvas bags.
MONSTER FLATSCREEN (Stylized)
11/03/2006
09
Electrical and electromagnetic signal transmitting, amplifying, receiving, and converting devices, namely, cables, wires, connectors, and control devices for use with electrical, electronic, and computer devices; TV displays and mounts; video equipment and accessories; electrical power control components and accessories; and energy conditioning devices.
MONSTER GAME
11/13/2000
09
Electrical and electronic control devices, namely, electrical and electromagnetic signal transmitting, amplifying, receiving, and converting devices, namely, cables, wires, connectors, and control devices for use with electrical, electronic, and computer devices, namely, electrical and electronic signal wireless remote controllers and electrical and electronic signal controllers; electrical control components and accessories, namely, power conditioners, power cell re-chargers, power amplifiers, voltage stabilizers, current stabilizers, electrical surge protectors, circuit chargers, and circuit breakers.
MONSTER GAME (Stylized & Design)
11/13/2000
09
Electrical and electronic control devices, namely, electrical and electromagnetic signal transmitting, amplifying, receiving, and converting devices, namely, cables, wires, connectors, and control devices for use with electrical, electronic, and computer devices, namely, electrical and electronic signal wireless remote controllers and electrical and electronic signal controllers; electrical control components and accessories, namely, power conditioners, power cell re-chargers, power amplifiers, voltage stabilizers, current stabilizers, electrical surge protectors, circuit chargers, and circuit breakers.
MONSTER GARAGE
12/17/2002
09
Motion picture films; pre-recorded video disks and audio-visual recordings; pre-recorded videotapes; pre-recorded compact disc; DVDs and CD-ROMs; all of the above goods featuring subject matter related to the television series of the same name that features the reconstruction of automobiles into unique motor vehicle devices.
MONSTER GARAGE
06/23/2002
41
Entertainment services in the nature of a television series regarding the reconstruction of automobiles into unique motor vehicle devices.
MONSTER GARAGE
06/23/2002
14
Jewelry, necklaces, bracelets, tie tacks, watch bands, clocks, watches.
MONSTER GARAGE
06/23/2002
09
Sunglasses, video game discs and cartridges, computer game software.
MONSTER GARAGE
06/23/2002
16
Removable tattoos, notebooks, calendars, books, namely nonfiction books on topics related to automobiles and automotive issues, decals, bumper stickers, stationary, namely writing paper, note cards, postcards, diaries, paper stationary portfolios, binders, collector's trading cards.
MONSTER GARAGE
06/23/2002
20
Picture frames, novelty pillows, sleeping bags, plastic key chains, non-metal key fobs, non-metal key holders, plastic novelty license plates.
MONSTER GARAGE
06/23/2002
21
Mugs, drinking glasses, paper cups, paper plates, pitchers, plastic bottles sold empty, thermal insulated containers for beverages, lunch boxes, ceramic figurines, china, glass crystal and porcelain ornaments, exclusive of Christmas tree ornaments, decanters, cookie jars.
MONSTER GARAGE
06/23/2002
11
Flashlights.
MONSTER GARAGE
06/23/2002
25
Clothing, namely tops, jerseys, sweaters, vests, skirts, shorts, pants, blazers, jackets, coats, scarves, wristbands, sleepwear, robes, socks, underwear, leggings, leotards, jogging suits, belts, swimwear, cover-ups, rainwear; headwear, namely, caps, hats, beanies, headbands, bandanas; footwear.
MONSTER GARAGE
06/23/2002
28
Board games, toy cars and toy trucks, dolls, doll clothes and doll accessories, role-playing games, hand-held unit for playing electronic games, playing cards.
MONSTER GARAGE
06/23/2002
06
Metal key fobs, metal key chains, metal key rings, metal key holders, metal license plates.
MONSTER GARAGE
06/23/2002
26
Embroidered patches for clothing, belt buckles not of precious metal, ornamental novelty buttons.
MONSTER GARAGE
06/23/2002
16
Posters, stickers, stationery.
MONSTER GARAGE
06/23/2002
25
Clothing, namely, t-shirts, thermal shirts, sweatshirts, handwear, namely gloves and headwear, namely, beanies.
MONSTER GARAGE
06/23/2002
28
Toy vehicles, toy model vehicles, radio controlled toy vehicles.
MONSTER GARAGE and design
06/23/2002
09
Motion picture films; pre-recorded video disks and audio-visual recordings; pre-recorded videotapes; pre-recorded compact disc; DVDs and CD-ROMs; all of the above goods featuring subject matter related to the television series of the same name that features the reconstruction of automobiles into unique motor vehicle devices.
MONSTER GARAGE and Design
06/23/2002
41
Entertainment services in the nature of a television series regarding the reconstruction of automobiles into unique motor vehicle devices; provision of information related to television program of the same name via the internet.
MONSTER GEAR
10/07/2005
25
Clothing, namely T-shirts, jackets, hats, polo shirts and vests.
MONSTER GEAR
10/17/2005
18
Luggage.
MONSTER HOME THEATRE
06/30/1993
09
Audio cables
MONSTER HOUSE
06/02/2003
41
Entertainment services in the nature of a television series concerning home renovation and home improvement.
MONSTER INTERNET
03/31/1997
09
Computer cables and telephone cables. (as amended)
MONSTER LOCK
08/07/1998
09
Electrical connectors.
MONSTER MARINE
07/01/2004
09
Electrical and electromagnetic signal transmitting, amplifying, receiving and converting devices, namely, cables, wires, connectors, and control devices for use with marine electrical, electronic and computer devices, loudspeakers, stereo amplifiers; marine telephone components, namely, cables, wires and connectors; marine computer components, namely, cables, wires and connectors; marine electrical power control components namely, power conditioners, voltage surge suppressors; marine mobile phone equipment, namely, cables, wires and connectors.
MONSTER MICROPHONE
04/16/1998
09
Microphones, namely microphone cables.
MONSTER MINTS
01/08/2004
30
Mint candy.
MONSTER MOBILE
09/14/2001
09
Mobile telephone accessories, namely battery rechargers.
MONSTER MOBILE
09/14/2001
09
Electrical equipment for recharging batteries.
MONSTER MOUNTS
04/02/1998
09
Loudspeaker mounting units
MONSTER MULTIMEDIA
03/28/1997
09
Audio and video products, namely cables, switch boxes and junction boxes.
MONSTER MUSIC
01/01/1988
41
Production of compact discs.
MONSTER MUSIC
01/01/1988
42
Distributorship services in the field of prerecorded compact discs of various artists. (as amended)
MONSTER MUSIC
06/03/1988
09
Compact Discs.
MONSTER NETWORKING
06/10/1997
09
Connectors and cables for the transmission of data signals.
MONSTER PARK
09/28/2004
25
Men's, women's and children's clothing namely knit and woven tops, bottoms, shorts, t-shirts, pants, socks, hats, caps, footwear and nightshirts.
...
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