I am by no means an "old" fan - I only started paying attention with "Am Universum" and became a hardcore fan with "Eclipse", so I am in no conflict with the different eras. I don't mind clean vocals, either. Actually, I seldom like growls. It's just that I like the Amorphis riffs and growls better (because usually they are done so well).
My point is that obviously they are aiming at a much wider audience than the fans of metal and rock, however irrelevant those definitions are. And, besides, we are a global minority.
The average housewife* doesn't like riffs and growls - to her this is noise and she doesn't get it, so she wouldn't buy the album and probably would not give money to the kid to buy the album either. The average dad wouldn't let his 15-year-old daughter to an Amorphis gig, if he thinks their music is "noise" and/or "Satanic" (for example). The "lighter" songs will reach a far bigger audience, would sell more albums and .mp3's, more t-shirts, more bottles of sauce and more tickets. (Don't know how's the situation in Finland, but minors here cannot go to concerts by themselves - no matter if they sell liquor or not - they need an adult companion, so this also leads to a slight increase in ticket sales.)
You, I and the other people writing here, would also buy the hair treatment series, even if we don't need it, so there is no point in "courting" us.
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* No offence to the housewives and I hope everyone gets what I mean.
My point is that obviously they are aiming at a much wider audience than the fans of metal and rock, however irrelevant those definitions are. And, besides, we are a global minority.
The average housewife* doesn't like riffs and growls - to her this is noise and she doesn't get it, so she wouldn't buy the album and probably would not give money to the kid to buy the album either. The average dad wouldn't let his 15-year-old daughter to an Amorphis gig, if he thinks their music is "noise" and/or "Satanic" (for example). The "lighter" songs will reach a far bigger audience, would sell more albums and .mp3's, more t-shirts, more bottles of sauce and more tickets. (Don't know how's the situation in Finland, but minors here cannot go to concerts by themselves - no matter if they sell liquor or not - they need an adult companion, so this also leads to a slight increase in ticket sales.)
You, I and the other people writing here, would also buy the hair treatment series, even if we don't need it, so there is no point in "courting" us.
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* No offence to the housewives and I hope everyone gets what I mean.
So, at this context an old fan would maybe mean people who like also the heavyer and blacker riffs and want to hear growls insted of mainly clean voc. Then we have this group of "old school fans", which have listened the band always.
