adaher said:
I guess from a marketing standpoint you could say Glenn is extending the brand a little.
Yes & no. I do not plan on leaving Earthlink so I'm not really concerned about true expansion of numbers. I do want to maintain an influx of new blood as history shows that you will eventually lose customers based on loss of interest in the festival, financial matters, lifestyle, marriages, etc., etc.
I also wanted to maintain the ability to be creative in stead of sticking to the same basic forumula each year. At some point, I had to test the theory to see if the festival would sell on it's name just as much as on it's lineup. Last year may have appeared like a more odd roster, but it really wasn't. Therion was a proven draw with appeal across the board. This was the year due to really try somethign new due to various circumstances, some beyond my control.
What will next year bring? I have no clue. I do see a return to a more traditional roster simply because of the cycle of things, not because I have too. The run of sell-outs within a week has been nice over the past few years, but I'm not crying a river over not selling out within a few weeks. As was pointed out, I get the same amount of money for the show based on a sell-out in a few days over six months in advance as I do selling the last ticket six hours from the opening of the doors.
I do believe I am losing the battle in terms of public perception of the "success" of the show since I'm not sold-out yet. Folks, I have sold over 1,000 tickets (including gold badges) and have less than 100 tickets remaining and over five months to sell them. I love the post that referred to selling only to the true fans instead of the 50 jerks that were there for the headliner only. If that's the case, then I shouldn't have to worry about getting my ass kicked on the floor by some drunken idiot mosher.
With all of that said, I am working on something that will be a once in a lifetime surprise event at the show (sorry, it doesn't involve Russell Allen due to scheduling conflicts) Everyone that missed the show will be kicking their own ass for staying home.
Glenn H.