But Keep it True just seems to get bands that I've heard of, for whatever reason. Atlantean Kodex, Raven, Jag Panzer, Dantesco, Satan, Solitude Aeturnus, Onslaught, Laaz Rockit, Sabbat, Twisted Tower Dire, Artillery, Enforcer, Heathen, Doomsword, Tokyo Blade, Rigor Mortis, Omen, Anacrusis, Fifth Angel, Tygers of Pan Tang, RAM, Candlemass, Metalucifer.
All bands I've heard of, and tons of which would make me drive up and see a fest with just one or a handful of. I've heard it was like pulling teeth convincing the promoter to add a thrash band or a doom band, but come on - their genre kissing cousins to the "true metal" subgenre already. And they sell tickets. Just look at MDF, which is an unfair comparison NOW, but MDF was once the same size as Ragnarokkr, in venue of roughly the same capacity. With only one stage. And also, only death/grind bands. It wasn't until they expanded out and spent some money on bigger names (rather than loading their lineup with shit like Magrudergrind and Amoebic Dysentery and XXX Maniak), bigger names and a few more genres that they saw that success.
Ragnarokkr doesn't have to follow the MDF model and become an "every metal genre at the same time" festival. But within the "true heavy metal" subgenre, some monetary attention at some of these bands that I think all have some sort of "name" draw, only picked from Keep it True! lineups would do better for guys like me who aren't only into obscure true metal bands. In fact, as much as I like it it's likely the genre I look into least for new bands since I prefer black metal and doom metal so much more, and more progressive sounds as well.
Didn't Odin blow his wad on Picture? I'm sure they're a decent band, but it's like the dude from Rites of Darkness blowing it all on Zemial and forgetting the other awesome bands he was supposed to give plane tickets and hotels to.