Rod Smallwood 20 Questions

TROOPER MICK

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Jun 22, 2007
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Not sure if all members here are imoc members so here are the 20 Questions as answered by rod from members of the imoc
Rod answers your 20 questions
Published: June 12, 2009

1. Hi Rod. What happens to all the old stage sets, clothes and Eddies when a tour has finished? Have you ever thought about putting them on display for a while somewhere? I'd love to see something done like that. - prowler666

At the end of a tour various things happen to the sets and staging. For the clothes the only person who really wears anything unusual is Bruce, and those are usually completely wrecked and falling apart by the end of the tour. He tends to time it quite well so they last until the end of the tour and then get jettisoned or dumped at home somewhere. There may be some in storage and there may not I don't think we want to get into the Michael Jackson thing of 'these are the trousers Bruce wore on stage at the so-and-so gig'... I think thats very naff. We are not a fashion statement - no doubt to the relief of the fashion industry!! That's why you dont see this stuff in places like the Hard Rocks.

As far as the props go - various things happen to those. Some are recycled, like the big Eddie - we may use parts of that to build the next one. The heads - a lot of the original ones are in the bands gardens or various other places. The cyborg Eddie we used on the last tour - I was actually thinking about that while on the road, that it would be a shame to put him in storage where no-one could see it. So we contacted the British Music Experience at the O2 and hes now situated outside the BME (I think they're about to put a plaque up next to him). So when you go to the BME you look up to the first level stairs near the entrance and see Eddie gazing down at you. But you've also got clear access to him if you go to the first level you can stand next to him and get a picture. So hes' on display for all to see.

Putting it all together as an event and sending it round the world... its enough trouble sending the band around the world at the moment let alone sending their old clothes so that's probably not going to happen.


2. Do you think that place (England) and time (late 70's) was relevant for making Iron Maiden famous? To rephrase, could Iron Maiden be famous if they started playing 10 years earlier or later than they did? - Harry

I don't think the time or place is relevant to Maiden or to any other what I would call special bands - I'm obviously biased but I do think Maiden have always had something special about them, I thought that the first time I saw them down the pub. But you could take Zeppelin, Queen, Purple, The Who, The Stones if they started off now... they're bands that can write, theyre bands that can play and theres something special about them, so I don't think the time makes a difference. They would all succeed in a different time zone I believe. So much talent. And all still sound largely contemporary now, or at least bloody good!

If we'd been ten years earlier or ten years later the influences would have slightly different, as you know Steve's influences, Bruce's influences and the other guys include things like Jethro Tull, Nektar, Golden Earring, Deep Purple, UFO... if they'd been born a bit earlier or a bit later they'd have been influenced by something else maybe but I'm sure it would have been in the same vein. So in answer to the question, no I dont think the time makes a lot of difference to whether a band are well received or not. Talent is talent.

As far a place goes, well some places are a lot easier to be found in. Compare London or New York to say Kuala Lumpar or Mombassa, as extremes. So yes place would always have a large effect.



3. Rod, which three words describe Nicko? - maiden_madness

Loyal, generous almost to a fault and of course totally insane - I think those are three words that pretty well sums up our Nick!!.



4. By now you'd have thought Iron Maiden would be something that run itself, but reading your tour diaries it appears that youre probably busier now than you've ever been! Do you have such a thing as a daily schedule or can a phone call/e-mail suddenly change everything in your plans for the day? Any examples would be good! - Monty No1

I wish Maiden could run itself at times, I can assure you! On these tours its extremely busy. I think on the last leg of the tour I got out of the hotel three times, though it was in Quito, Manaus and Brasilia which are great places to get out of the hotel so Im not complaining! But yes, its very busy as you know the band are getting more and more successful in so many places, and we try and get to as many fans as we can so its very busy.

Theres no daily schedule youre quite right that a phonecall or email can change everything, you think youre going to have a quiet day and then a call comes in and you spend the next three hours or more sorting it out. Quite a tragic example of that was when we were in Prague I was out sightseeing with my son but I got an email from the office saying theyd been trying to get hold of me cos there had been a train wreck near Ostrava and the Polish media wanted to speak to us (the train came from Poland) as there were a number of Maiden fans on the train. So that was a pretty awful thing to deal with and changed the day completely - I had to let the band know, deal with some related media and everything else. And going from great anticipation to sadness for those involved and their families.

That was a pretty extreme and fairly devastating example though, less important things to disrupt the day happen on a regular basis, you might find that somethings been screwed up, you might get a call to say its raining so hard that your flight cases are floating off into the Amazon jungle (as happened in Rio), or even drummers nearly breaking their wrists (!!!)...... you just deal with stuff as it comes. A lot of the time on tour is spent troubleshooting but thats one of the exciting things about it, two days are never the same.



5. Being the "Boss", what are the most stressful aspects of touring for you? - IronAaron

I think if you find touring too stressful, you shouldnt do it. Its supposed to be fun and I think everyone in the extended Maiden team has a great time on tour. I suppose all the travel and time changes can be tiring which can make you a bit short tempered, but that to me isnt stress, just being tired.

Stress you would find in any job if that's what you want to call it things potentially going wrong, things that are out of your control (like the weather), or if the band are going to be up on time to do an important interview!!.... you can take anything from the smallest thing to the biggest thing. If you call that stress then yes, everyone gets stressed.

I think were privileged to go round the world dong what were doing and you just deal with the issues - we just don't accept the existence of stress, we just get on with it. I don't think they invented it in Yorkshire yet anyway. Or if they have perhaps that is why they invented Tetleys...


6. In this day and age of technology and information at our fingertips it seems that details on anything Maiden are guarded more so than ever. Is it possible to let the cat out of the bag earlier or do you think you're a man of the old ways? Which may or may not be a bad thing... - pac33

I think youre quite right that the smallest thing gets out on the web now and gets everywhere, and the fact that many news organisations and rock press look to our site for information... a great example is when Adrian had his guitar stolen in Greece. We put a little thing on the web about it, saying if anyone found it wed send them a little reward... and that ended up being literally international news both on the web and in the papers. And I know this for a fact because my parents in Vancouver Island in Canada called to say it was in their local paper !! Now that is ridiculous!

But no, to my mind generally its not possible to "let the cat out of the bag any earlier".

We always make announcements first on ironmaiden.com, and at a time when we think its proper to announce them and when its definite. We dont think our fans should be misled, the news is always first on our site and you can be sure that anything we publish there is accurate and it will be timely. And were not going to tell you what were doing a week on Sunday three years hence, even if we know ourselves cos what the hell, lets keep some surprises! Information flow is something you need to manage very carefully as you can bore people to death - too much information can be as bad as none at all. As can too early release of info.



7. Hi Rod, a lot of fans in the FC including myself are dying to see some of the promised DVD like Maiden England and Donington. Is there a chance these will appear before the next album? - katatoniq

I'm sure all the fans have seen the pattern emerging recently we do a new album, then we do some history (like The Early Days, Live After Death) then another new album... working on a 4/5 year touring cycle to cover the present (which excites us a lot) and the past which is also exciting. So if you read on from there you should be able to answer your own question.

But there certainly wont be anything before the new album were going to concentrate on that to the exclusion of everything else, to make sure its the best we can make it because it may be the last one, or it may not who knows, but if we were to make another one it would be in five years time and who knows what will happen in the next five years. So all of us will be concentrating on the new album to make sure the music from the band and the artwork and everythings the very best it can be.



8. If you were to manage another band than Iron Maiden (if Maiden didn't exist, hypothetically), what band would you love to manage - past and present? - Thommy

Well, I think its got to be Frank Zappa. Ive always loved Zappas music, the music itself is remarkable in terms of the talent involved and the complete eccentricity, and the lyrics are completely insane or inane... check out tracks like The Slime, "Stinkfoot" or Nanook the Eskimo which is my favourite... who else writes songs about frozen husky piss? The husky wee wee and the doggy wee wee has blinded me, so I cant see... temporarilee , you put that with an unbelievable guitar solo... or Stinkfoot which has got the most searing guitar solo from Zappa that youre ever going to hear, with lyrics about sweaty feet. Maybe its just my twisted mind...

But I think anything youre going to manage has got to be something that musically you love, otherwise how can you do it for, in my case, thirty years? I never get tired of hearing the songs that Maiden do and I would never have got tired of hearing the songs that Zappa does particularly those in his guitar period. Over-Nite Sensation, Apostrophe, Joes Garage, Live at the Filmore... that sort of period when he was playing unbelievable guitar. So yes, I think Zappa would have been the one, otherwise... Zeppelin would have been great at the time, I love Purple, of course Hendrix....... things that I really like, I guess



9. Any there plans in the future to do a Guitar Hero type game strictly based on Iron Maiden tunes? - BenDover


We talked to Rock Band about putting out some stuff, but we wanted it to co-incide with Flight 666 so there wasnt time to do an actual game. So weve put 12 tracks in there (as youre probably aware by now) to download and play with Rock Band, which are a selection from Flight 666 4 tracks from the soundtrack album and a further 8 from the setlist (check out the details on the website). So well see how that goes and maybe do more, maybe not its not something weve given a great deal of thought to as Ive said before, were really looking to concentrate on the new album at the moment. However my kids love playing those types of games so no doubt we will have to address it more in the future!!
 
10. Given the ever so prominent need for high fidelity recordings and the overcompressed nature of the 1998 remasters, is there a chance we might see the albums being made available in their original mastering? Possibly even on a high fidelity medium like SACD or DVD-A. A lot of people with precision sound systems feel that the 1998 masters do not do the band and its history justice. - gor

You obviously know a lot about this I dont. Steve and the band deal with the music and what it sounds like in the mastering. We did remaster everything in the 90s (before 98 l am sure) to add on the enhanced tracks and everything else. Whether wed go back and re-do them... how many times can you change a record? I wouldnt have thought so.

Different people have different opinions of different sounds. Some of the band are big fans of analogue, some less so everyone has different tastes. I dont see Steve spending the amount of time it would take to go back and do it all again so, unlikely but not impossible. It's also the first time l have heard the remastering called "overcompressed".



11. Hi Rod,my name is Roderick too, so what was the most embarassing moment with Iron Maiden? - Igor Alencar

There have been too many to remember and nearly all of them involve Nicko! However before his time the equipment and our crew episode in Venice as below took a bit of beating.



12. Question: - Did Dickie Bell really quit and retire after the tour? - ahven

Dickie has retired from touring but he cant get rid of us that easily he still works for us and hes still on the payroll! He helps me with all the rehearsals, the studio bookings and setting up the tours etc... he always will.

His missus Liz wont let him tour any more, but she said that before and he came back. I dont think he'll come out for a full tour again but he'll be out for the first week or two, as long as we can keep him out, cos hes great to have around. Its not just that hes great at his job, hes a great eccentric (as you can see on Flight 666) so were very fond of Dickie and have immense respect for what he does. Hes been with us since 1980, he was Judas Priest's tour manager and we stole him. Its a long relationship, hes part of the family so... you cant leave can you? So he'll always be with us but unlikely to tour.



13. I'm sure that any fans would love to have an official copy of the concert they attended but that won't be possible (ie. I was at the Izod Centre in New Jersey, would love a copy of that concert). How is the decision made to decide which concert is recorded and released? - Maiden! OC User

The decision on which concerts to record is really made by myself and the band. Sometimes its fairly obvious something like Rock In Rio was a great opportunity and a fairly unique event. Live After Death... the four nights at Long Beach make sense as you can have a couple of warm-ups in the place and two nights of filming, one in front and one behind the band. It really varies... on Flight 666 we wanted to do at least one song from each of the countries we played on the first leg.

Its not a democracy... Im sure all of you would like to see something from your home show but we want to release things that are quality so the idea of doing off-the-cuff recordings and selling them afterwards... Im not saying its something well never do, we have looked at it but think its difficult to give people the quality they deserve straight after a show, and obviously with a visual element thats even more difficult. Its not hard to put together technically to a fairly basic level and l know some bands make good money from it , but we dont really see going that way as the band care too much about the quality of any music they make available to fans.





14. Hello Mr Smallwood! First, THANK YOU to ALL of you (band & crew) for a magnificent tour 2008-2009. Since the Amolad tour youve released the tour dates in a bit of a "mish-mash". Is there any particular reason for that & is that what we (the fans) should expect for future tours? - Queen of Hearts

I assume by "mish mash" you mean the announcing of the dates rather than the dates themselves which were simply around the world, then north America, then Europe, then round the world again cos we had so much fun the first time.

Announcement of dates is I agree varied. We announced the first leg (Feb/March 08) in November of 07, then announced the next leg in North America during that one. Its part of my job to get some profile around things, get awareness, so it made sense to announce sections of American dates from onstage in New York, some more from onstage in LA and the Canadian dates from onstage in Toronto all during that first leg it adds a bit of impact and I think the fans like that we try and get a bit of drama into things!

Territories like to announce varying times in advance of the shows. For example, Sweden and Finland went on sale in October of 07 for the summer of 08 cos thats the nature of the markets there the promoters like to go early. Other places, particularly Eastern Europe, tend to go later. So while were able to announce dates together for most of the tour in advance (we might not have filled all the gaps) sometimes the promoters want to delay in some places

And sometimes, theyve got other big shows on, eg. Maybe another band has got a big show in Paris a month before our show and the promoters want to get that onsale and moving before we announce our show announce them too close together it might adversely affect ticket sales on either or both of the shows. There is a lot of thought goes into it and its very much in conjunction with the promoter. Generally speaking though l do prefer to announce whole sections of tours together as much as possible, it just doesnt always pan out that way

l do try and give people plenty of notice and avoid (for example) announcing a show in Birmingham and then announcing one in Manchester three weeks later thats unfair because we know people travel. You might say that people travel on a wider scale now, particularly to Maiden shows, and could travel from Holland to Paris only to find a shows been added in Holland later on... but we can only go so far and do try to announce countries as one and group them as reasonably as possible, but there will always be a bit of a "mish-mash" when you are doing tour sections based across whole continents.



15. How did you (and other managers) pull off such vast tours in the 80's without such luxuries like Blackberries, Internet, Email etc? Does technology make it easier or add to the problems!? - Cads666

Aaaah the days in the 80s without technology! I remember the first mobile phone I had, it was like a bloody brick. I forget when I got that, it must have been quite late 80s. Before that, in retrospect, it was great, youd get on the tour bus and you couldnt talk to anyone, no one could contact you - it was magnificent (who's for a beer, can't work!!) But then you'd get to the hotel and spend the next god-knows-how-long on the phone next to the bed.

I remember before faxes there was a thing called teletext... I was escaping for about ten days to a Club Med (!) in Nassau before a tour. I stayed in this little shitty shack and instead of money you had beads, so you wandered round with all these beads round your neck... anyway I wont go into that. Every day I'd get my ticket sales on these teletexts that were about 15 inches wide... I'd get literally yards of them, these ten foot long reams of paper with all the ticket sale information spread across them all over the place. And then faxes came and then emails came.... things get faster but not necessarily better. They get more complex, everything's more complex than in the 80s, not just communication.

Then you used to have a 7 inch piece of vinyl in a bag, a 12 inch piece of vinyl in a bag and if you were getting really successful you managed to get two bags so you had one to put your lyrics on!!!. You had a couple of t-shirts and you had a tour - bloody marvellous! Now you've got audio formats coming out of your ears, got the internet, MTV, DVDs, Bluray, Computer games, downloads, YouTube, Facebook, mobile phones....... everything.....a total grind. Its immensely complicated, planning the release of a record these days is a bloody work of art, it takes so much time - our team are completely swamped when theres an album or DVD coming out, trying to get it right. I know some of you guys appreciate to an extent what goes on but its really just the tip of the iceberg, theres a ridiculous amount of detail and bureaucracy. Even the packaging alone, when you've got all these different formats, everything's a bit different, it's monumental to get even 95% right.

I could go on.....and on ...sounding like an old git. Put it this way though, I am so glad I started as a manager in around 75 and not 2005. It's not rock n roll any more, it's a bloody science, a science the Maiden team deal with but with a view to injecting a bit of colour into the overall pallor. And it is sad as a whole generation of young managers (and new bands) can spend an awful lot of time looking at these dense woods but not really seeing any trees.

I'd love to go back to the 80s where nobody can contact me and drive me nuts, and the band I am sure would too! Check out the movie Almost Famous and the accurately recreated vibe of those old USA arenas like the Cow Palace and Cobo arena - no red plastic chairs, no nice blue jacketed security, no signs everywhere for everything, no bloody popcorn, no clean air!!! So many venues are so anaesthetised now, so many are starting to have ludicrously low volume regulations (try Switzerland, 95db, about the sound level of a good fart from our crew), it's all so tidy, safe and "consumer friendly" - that is not rock n roll. Thank god we can still go to places like Latin America, southern Europe and other places where PC and 'elf n safety' hasn't got a strangulation grip from a bunch of nannies. Sorry, getting carried away, but some of you will know what I mean.


16. Hi Rod, will we ever get to see the Flight666 cutting room floor footage? WE WANT MORE MORE MORE!!! - Total_Eclipse

According to Scot and Sam weve got 498 hours of additional footage from Flight 666. Will it ever see the light of day who knows? Ive absolutely no idea.

Obviously the live stuff is all there, were not going to start changing that around. There are some great scenes that we couldnt fit into the film, some are cool but they dont really have a finishing point... like the standoff at Mexico airport where they wouldnt let us leave because we didnt have a certain piece of paper which our flight guys insisted theyd given them in the morning... it went on for ages and we blocked off the runway with the plane and had everyone freaking out cos they couldnt get the planes past it... In the end we took off and got to Costa Rica on time, it was a great build up and some great scenes but theres no real point to it in the end. There's some great footage from Curitiba with the lake and the lift, shown briefly in the film...

Theres lots of footage and stories and tales from all over the place, but I think when youve finished something and done the best you can, you leave it and move on. If theres ever a general thing coming out maybe well try and pull some bits to use, though trying to find specific moments within 498 hours of footage is going to be a nightmare.... maybe, maybe not.





17. Hello Rod, Everyone has a particular point in their life when a single pivotal decision is made or an event occurs which changes the whole direction of their life. Can you recall what this key point was in your case which has it not occurred would have taken you in a completely different career direction? Keep up the great work - Twickenham was a wonderful day... - Gary T

I think the single point of change for me was when I decided to pick up the phone and call Steve Harris. I had previously co - managed Steve Harley and Cockney Rebel (but didnt come up and smile much) and was involved with a band called Gloria Mundi, which is how Steve had become aware of me through a mutual friend at his work. I was about 27 and thought I could manage but I was in the middle of punk I didnt really like punk, I mean I liked the original attitude but I thought it got commercialised and became part of fashion so quickly it became a bit of a pain, full of pop bands dressed stupidly. I can't manage if l am not totally into it. Ive never been one for fashion and never been one for pop, so whereas the edginess of the Pistols was the starting point, it ended up disappearing up its own arse, to me. So I was there with not much happening and playing a lot of rugby. I went on a rugby tour and something happened in my personal life and I thought sod it, I'll call Arry who was a friend of my rugby mate.

Through my lawyer, who's still a good personal friend, prior to that Id applied to go back to university to study law of all things... I mean can you imagine? If my mate hadnt worked with Steve Harris I could have been a lawyer - quite horrendous! Fortunately, it was a case of I've got this mate at work whos got this band, do you want to hear it? and I played it, loved it but then went on a Rugby tour to California and had a great time, got back and thought fuck it, I'll call Steve Harris. So I called him and the rest is history... from becoming a lawyer to becoming the manager of Iron Maiden, which would you rather do?

And yeah, Twickenham was fantastic. Being a major rugby fan (I must have been there almost a hundred times before!) it was a very special day for me although I can't remember anything about the gig whatsoever because, contrary to my earlier answer, that day I was very, very stressed out!



18. Hi Rod, I'm not sure whether you've answered this question but I'll ask it anyway. I've always found the behind the scenes and technical stuff about Maiden touring quite fascinating. On the SBIT Tour Maiden played lots of new territories, as well as returning to areas not played in a long time and also the 'usual' places. How do you and the Maiden team decide where to play? Is it based on record sales? Previous attendances?, What you hear about the popularity of metal and Maiden in the area etc.? - kb123

It seems in recent years to be more and more the case that theres nowhere we can go where we wont have a big crowd. Were very reliant on having good promoters that we can trust not just in terms of finances but in terms of production, security... you dont want to work with people who dont know what theyre doing cos youll end up with the stage collapsing or worse, the barriers collapsing which is extremely dangerous as has been seen.

So the key thing to us in any territory is having reliable promoters. We advise our agent of where wed like to go and hell say if its possible or not. But sometimes the promoter may suggest us going somewhere we hadnt really thought of cos we didnt think there would be the people or the venues... an example is Costa Rica. Our Latin America promoter Phil Rodriguez suggested it and we thought wed be playing a 7000 seater hall, but he said wed do the football stadium... and we did and sold it out in advance for an amazing gig that youll have seen in the movie. We love playing new places, the reaction of the people is overwhelming. We started with playing Poland in the 80s, and Yugoslavia and Hungary which at the time were behind a very serious iron curtain, through to the last tour when we went to new countries like Ecuador and Peru for the first time, but also cities like Manaus and Brasilia that we hadnt visited before.

Were trying to work out some new places to go to next time round there are part of South East Asia that weve never been to, and other areas of the world that wed love to visit, its just working out a way to do it. Hopefully if you live in one of these places, well see you sometime. Maiden's like a drug, you have to keep up the excitement levels!



19. Who is the easiest member of the band to keep happy? - Eddie's Bitch
I don't spend time keeping the guys happy, its not my job!!! Gaddsy does that!

But I'd have to say Dave Murray. Hes always happy, hes never had a bad word to say about anybody ever, I've never seen him the slightest bit angry in thirty years, hes so calm and collected - a truly beautiful human being. (we all keep asking him to give us whatever it is he takes, and he just smiles!!)



20. As Kiss and Maiden are my two favourite bands, could you share any memories from Maidens first European tour supporting the Made up Monsters in 1980? - 26bond

The Kiss tour in 1980 was absolutely brilliant - great memories. We started off with a show in Venice, wanting to go sightseeing and you have to get a boat in from the outskirts. I paid for a return trip cos I was too impatient to wait for another boat, while everyone else was saying 'noo, dont pay him a return' and of course the boat never turned up and we almost got stranded - cue lots of 'o you stupid idiot'ribbing.

Then the day of the first show on the tour in Venice, our gear was coming in with the crew (all three of them!) it might have been in the Green Goddess but I think by then wed moved on to a "real" truck that could actually get up the Alps. Anyway I went down to the show, met the guy from the record company only to find no gear had arrived yet. So without a mobile phone I had to get back to the hotel and leave a message saying get to the gig as soon as you can. A while later, the crew turned up at the gig and I thought thank god for that!. In the meantime Id been talking to Gene and Paul, who were concerned and had offered the use of their gear dont worry, just use our stuff. Gene had been chatting to me that first day saying 'e love Maiden, great first album(and he knew the tracks even!!), you're going to take over from Kiss merchandising in the USA!.

But back to the crew story - the bloody crew had got my note and come straight to the gig... without the equipment! Massively embarrassing, in fact thats probably the answer to the earlier question, my most embarrassing moment was when the crew came to the first date of a massive tour, where by now we were supposed to be grown up and professional, without our equipment!

But the whole tour was a pleasure, we went down like a storm everywhere, had no problems with Kiss about that, they were really pleased for us and were genuinely great to be around. One of the funniest moments was in Oslo, Norway, it was the last show and there was the road tradition that you pie the bands on the final one... so Kiss came on in all their gear and pie-d the band with plates of shaving cream, cake and whatever. Then it was Kiss' turn. Gene's big anyway and with his heels on hes bloody huge, so we've got Steve and Dave jumping up trying to get a pie in his face, and hes leaning back with his tongue out... one of the funniest things Ive ever seen. (nowadays of course it would be all over YouTube, but no footage ever existed that we know of!!) We had a great time with those guys and still do, I was fortunate they were signed to our label for a time at Sanctuary, they've always been fun people to be arou
 
At least his questions are better than they were during the BNW tour, when everyone kept ranting about how the band wasn't touring their country :)