i played the beta and it is nothing like WoW.Think of it like Kotor.(you have a different main story for each class and you can do the main story by yourself,and you also get companions like in kotor)I got up to lvl 18 in the beta and not once did i have to grind.all the quest have good stories that make you feel like you are actually doing something but they will also give you bonus xp you kill x amount of the enemy,but you dont have to.I hear alot of people saying this is like a WoW clone and it is far from it.I mean sure there are some similarities but that is kind of to be expected