That's what it literally comes down to and that's why I built a hack. When I ran my hack specs through a custom mac pro build on apple.com it was priced over $5k, my hack cost $1,960 meaning they up-sell over 250% JUST for that apple logo.
So instead of spending $3k for apple to put their logo on my computer I spent $2.50 for two apple stickers and slapped them on.
I've always built my PC's and bought mac laptops. I'm happy with this arrangement however what DIY'ers never seem to get is that for lots of people a plug-n-play, off-the-shelf computer with a warranty and international support structure is worth the cost of admission. Apple is (rightly) the lightening rod for price criticism but note that a comparable dell is comparably priced. It's also worth noting that apple stuff holds it's value like no other so you can generally cash out of the additional cost when you upgrade. I don't fault anyone for saying "I can do it cheaper and better" but I also don't fault anyone for saying "give me something that works right now."
How well does the hardware in a hackintosh integrate with OSX if you choose it properly? Is it completely seamless?
If its well specced, if you do a botch job or get lazy speccing working components then it can be less than that. I would expect a good 50% saving on a comparable hackintosh unit compared to the mac version.
Bear in mind that these days it is ridiculously easy to get up and running with a hackintosh now, with most systems. Unless you have some reaaaally ancient components, you're gonna find a KEXT for whatever device you have.
Bit of a different story for laptops.
Just curious, for those who have built Hackintoshes that are comparable, what are your specs?
Fractal R4 case
Gigabyte motherboard with Thunderbolt
Intel i7 3770K overclocked to 4.5Ghz
32 GB RAM
240GB SSD
480GB SSD
2 TB HDD
Corsair H100 Liquid Cooler
It's a monster and it was half the price. Hacks can be troublesome your first try (mine wouldn't boot right until I deleted a bunch of pre-loaded graphic card kexts) but once you're up it's literally 99% seamless.
That's not a Xeon, though?