In the U.S., explicitly white-supremacist groups know they are vastly, vastly outnumbered by everyone who hates them — their paltry numbers being an easy thing to forget in the age of social media and especially so this week, in the wake of a real-life white-supremacist murder. So their only hope for relevance is to maximize every potential bit of media coverage. And the best way to do this is to create media moments: scary, evocative images like the torch photos from last weekend, but also as many violently photogenic confrontations with counterprotesters as possible. Producing violence is an underlying, often unstated, goal of many white-supremacist protests and gatherings.
When violence does break out, videos of it race through the internet’s white-supremacist underbelly, serving as incredibly valuable PR material. It doesn’t matter who gets the better of a given confrontation: When the Nazis get punched, it’s “proof” that anti-fascists or liberals or [insert minority group] or whoever else did the punching have it in for “innocent white Americans just trying to protest peacefully.” When the Nazis punch back, it’s proof that their enemies are, to borrow a word from alt-right parlance, “cucks” who are easily bested in the streets. Even when white supremacists lose street fights, they win the long game.
This sort of tactic, said Jeffrey Kaplan, an academic researcher and the author of a number of books on terrorist movements, “is a constant in terrorism or any form of asymmetric warfare,” whether the group in question is jihadist or white supremacist or whatever else. Kaplan, who is an incoming professor at King Fahd Security College in Riyadh, summed up the extremists’ logic like this: “Our numbers are paltry, we are despised by our countrymen and we couldn’t get a date for the life of us, but any action that has enough impact to strike at the heart of the enemy by getting media coverage is a major triumph.” Violent confrontations allow extremists to make a tantalizing offer to the angry, disillusioned young men — they are almost entirely men — whom they hope to groom to become tomorrow’s haters and killers: We are part of a movement to change the world, as you can see from this latest video that movement is working, and you can be a part of it.
