As far as I know there are no channels left (at least in America) that play videos at any remotely reasonable hour, so...what's the point?
The purpose of a music video was originally for marketing I guess, and it still is. However in this age I think videos have lost a lot of marketing power, just feels like it anyhow. Regardless, I really enjoy videos that tell a story and it's a BIG plus if there is as little footage of the band playing their damn instruments as possible. I already know they can play their instruments, obviously, why do I need to see it as if I wasn't convinced (one can argue there are bands who can't play their instruments outside the studio but that's not the point)? I'd rather see the band doing something else or even better; not seeing the band at all! I know a lot of great music videos that don't have a single footage of the band and those are the "coolest" ones in the end.
But then again, it's all about the mainstream... if all music videos would become like I like them, it would be back to square one all over again. I would then whine about NOT seeing the band and so on. Heh, I guess one needs to avoid the mainstream at all costs because even if the mainstream grants you success because "omg it's teh mainztreem", it's a very short-lived success and you will be forgotten easily among the other thousands of bands doing the same thing. Going your own way and creating something unique will probably not make you earn the $$$ right away but it has a lot more staying power in the field, that's my opinion.
CharlieE: I was half kidding with that comment but don't kid yourself. You think people don't remember people walking on all fours on the Tool stage? Giant screens? or a singer behind a screen on a platform in the back of the stage? Yea... Tool and APC don't have an image ... I'm a huge APC/Maynard fan btw
i find 90% of music videos for metal bands ridiculously immature. the video for ov fire and the void anyone?
get some dudes in corpse paint to look evil, throw in some tits for good measure and you've got everything your average 13 year old could want, and then people wonder why metal doesn't get taken that seriously?
although cryptopsy get extra points for that video for that song off once was not. hilariously bad, so hilariously bad it must have been done ironically.
Yeah, pretty much.
As I said on the first page, there are some rather embarrassing elements to metal culture.
I love metal, but I can't even wear metal band t shirts out in public anymore because I'm quite frankly too embarrassed by most of whole heavy metal aesthetic now (well, so okay, it's been embarrassing since the 80s really), because I get paranoid that people are looking at me and assume I'm someone who never grew up once I hit 14 years old and wanted to an eternal "headbanger" guy or something stupid like that.
Goddamn, it sucks to be a metalhead sometimes